Trend cluster
Category

Cashless
Retail

Retail stores go entirely cashless in order to streamline processes.

Offline Fashion ShopsConnected Convenience StoresStreamlined Checkout ServicesCash-Free Cryptocurrency CafesCashless Resort Concepts

Trend

What is the Cashless Retail trend?

Cashless Retail: With more consumers opting to pay for things digitally rather than with cash, retailers are removing the option of cash transactions entirely – with Amazon going so far as to remove in-person payments altogether. This shift speaks to the adaptation, and enhancement, of already-established consumer purchase habits, while creating a shopping experience that prioritizes convenience.

Trend themes

Themes within the Cashless Retail trend

Three behaviours holding the trend together
01

Cashless Payments

An increasing number of retail stores are adopting cashless payment systems to provide seamless transaction experiences for consumers, for instance, with the adoption of mobile or handset payments and cryptocurrency payments in cafes.

02

Streamlined Checkout Services

Many brick-and-mortar stores are turning cashless and staffless with the adoption of self-checkout apps, which not only provide convenience for consumers but also reduce the need for expensive checkout terminals and employees.

03

Innovative Retail Technology

The Amazon Go store and offline Everlane store both showcase the importance of leveraging technology to innovate the traditional retail experience, including the introduction of cameras, sensors, and an integrated ID system for cashless shopping.

Industry implications

What the Cashless Retail trend means for industry

Where the trend changes the playbook
For

Retail

Retailers are at the forefront of adopting cashless payment systems, streamlined checkout services, and innovative retail technology to enhance shopping experiences and stay competitive.

For

Hospitality

The adoption of cash-free resort concepts and cashless payments in cafes showcase ways in which the hospitality industry can enhance guest experiences and provide seamless transactions.

For

Fintech

The increasing adoption of cashless payments presents an opportunity for fintech companies to innovate solutions for seamless and secure transactions.

Workshop question

How can your brand better incorporate consumer purchase habits into its products/services?

Trend signals

Trend signals for Cashless Retail

Trend score 4.8 out of 10, from popularity 73%, activity 64%, freshness 8%.

Popularity73%
Activity64%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
  • Boomer
Market
North America
Europe
Asia-Pacific
South America

Evidence

Examples of the Cashless Retail trend

6 featured examples from Nov 10, 2017 to Jan 24, 2018