Exotic Animal Jerky

The Newport Jerky Company Creates Snacks from Exotic Predators

Jerky is traditionally made using pork or beef, but the Newport Jerky Company goes against this perception with a lineup of snacks made with unexpected animal ingredients. With 12 varieties to choose from including the option for a gift pack, the jerky options include python, alligator, mako shark, alpaca, snapping turtle and kangaroo, amongst others. Each of the exotic jerky varieties from the Newport Jerky Company can be purchased individually to offer a customized selection of jerky meats for curious consumers.

More consumers are taking part in foodie culture than ever with many on the hunt for exotic foods to try and experience. These jerky varieties go against the traditional offerings of what's usually found in the grocery store or corner market to offer an unexpected taste experience.

Exotic Foodie Culture
Consumers are increasingly seeking out exotic foods for unique taste experiences.
Alternative Protein Sources
Jerky made from unexpected animal ingredients provides an alternative protein option for adventurous eaters.
Customized Jerky Selections
Offering individual purchase options allows consumers to create their own personalized assortment of jerky meats.

Industries Being Reshaped

Food Manufacturing
The food manufacturing industry has an opportunity to explore and develop new and innovative exotic meat jerky products.
Snack Retail
Snack retailers can cater to adventurous consumers by offering a selection of exotic jerky varieties.
Online Retail
Online retailers can capitalize on the trend towards exotic jerky by offering a convenient platform for consumers to purchase and customize their own selection.
SCORE
2.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 25%
Activity 43%
Freshness 8%

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