Nitrate-Free

Meat products prioritize nitrate reduction as a marketing tool

Implications - Added nitrates tend to be commonplace in the manufacturing process of various cured meats, which is why brands are now specifically setting themselves apart by going nitrate-free. Aside from the clear health benefits of reduced additives in the processing of these foods, this shift offers a clear point of distinction that can easily be used as a selling point — targeted most specifically at the more reluctant, health-conscious consumer.

Workshop Question - How can your brand rid itself from industry traditions or norms that could be holding it back?
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46,750 Total Clicks
Feb 17 - Jan 18
This Year and Untested
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Featured Examples
Antibiotic-Free Uncured Meats - The Columbus Craft Meats Uncured Pepperoni and Salami are Savory
SCORE 3.5
Mild 637 Clicks Pub: Sep 14, 17
Antibiotic-Free Uncured Meats
The Columbus Craft Meats Uncured Pepperoni and Salami are Savory
Meats like pepperoni and salami are made through a curing process that is associated with being somewhat unhealthy, so the Columbus Craft Meats seen here are intended to be a more natural alternative.... [More]
Nitrate-Free Jerky Snacks - The Chefs Cut Real Jerky Co. Mini Sticks Contain Seven Grams of Protein
SCORE 4.9
This Year and Average 434 Clicks Pub: Jan 24, 18
Nitrate-Free Jerky Snacks
The Chefs Cut Real Jerky Co. Mini Sticks Contain Seven Grams of Protein
The Chefs Cut Real Jerky Co. Mini Sticks are a new snack option from the brand that will provide the perfect way to satisfy hunger between meals for adults and kids alike. Coming in individually... [More]
Uncured Turkey Snacks - Ferndale Market's Turkey Strips Offers a Healthy Alternative to Salty Jerky
SCORE 2.3
Untested 148 Clicks Pub: Feb 10, 17
Uncured Turkey Snacks
Ferndale Market's Turkey Strips Offers a Healthy Alternative to Salty Jerky
These turkey snacks from Ferndale Market offer a flavorful alternative to one of the most widely recognized nonperishable meat snacks on the market—jerky. These ‘Uncured Teriyaki Turkey... [More]
Boozy Artisan Meat Snacks - The Three Jerks Filet Mignon Maple Bourbon Churro Jerky is Savory
SCORE 2.3
This Year and Untested 568 Clicks Pub: Nov 18, 17
Boozy Artisan Meat Snacks
The Three Jerks Filet Mignon Maple Bourbon Churro Jerky is Savory
Meat snacks have risen in popularity amongst consumers who are looking for ways to up their protein intake, so brands are responding with new options like the Three Jerks Filet Mignon Maple Bourbon... [More]
Uncured Sugar-Free Bacon - The Applegate Naturals No Sugar Bacon is Paleo-Friendly
SCORE 1.8
Untested 153 Clicks Pub: Aug 17, 17
Uncured Sugar-Free Bacon
The Applegate Naturals No Sugar Bacon is Paleo-Friendly
The Applegate Naturals No Sugar Bacon comes as a new product that is made without the use of added ingredients to keep it as simple and delicious as possible. The bacon is made from meat that doesn&#... [More]
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