Meat products prioritize nitrate reduction as a marketing tool
Implications - Added nitrates tend to be commonplace in the manufacturing process of various cured meats, which is why brands are now specifically setting themselves apart by going nitrate-free. Aside from the clear health benefits of reduced additives in the processing of these foods, this shift offers a clear point of distinction that can easily be used as a selling point — targeted most specifically at the more reluctant, health-conscious consumer.
Workshop Question - How can your brand rid itself from industry traditions or norms that could be holding it back?
Trend Themes
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Nitrate-free — Brands are now specifically setting themselves apart by going nitrate-free.
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Natural, Paleo-friendly and Antibiotic-free Meat Products — A growing number of consumers are looking for products that are healthier alternatives to their favored foods rather than avoid them altogether.
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Protein-focused Meat Snacks — Consumers seek out ways to stave off hunger and avoid carbs through meat snacks.
Industry Implications
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Food Industry — Manufacturers involved in food processing and packaging can take a cue from nitrate-free and clean-label values.
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Health & Wellness Industry — Brands and companies focused on offering clean, healthy products to consumers.
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E-commerce Industry — Increased demand for high-protein meat snacks is creating a new opportunity for an e-commerce trade with a range of delivery services.
