For those who think that hamburger buns are just a distraction from the juicy patty in the middle, Wendy's new Wild Rock Burger is the perfect dish. Swapping bread for two extra helpings of beef, the new burger is a carnivore's dream sandwich.
The Wild Rock Burger is an exclusive new item available from Wendy’s Japan. Unlike other burgers on the menu, the new dish doesn't feature hamburger buns of any kind. Instead, the sandwich boasts a pair of square beef patties for a low-carb, high-protein option. In between the two servings of meat sit tomato, lettuce, bacon and an egg slathered with tartar sauce. The result is a meaty new option that features 85 percent less carbs than a standard burger.
Reminiscent of the infamous KFC Double Down sandwich, the new burger is ideal for meat lovers.
Why This Trend Is Growing
- Low-carb Burgers
- Opportunities to create hamburgers with unconventional buns for the low-carb, high-protein health-conscious customer.
- Meat-stacking
- Opportunities to stack unlimited meat options to create unbelievable carnivorous sandwiches.
- Bun Alternatives
- Opportunities to experiment with different options besides traditional buns to create unique burgers.
Industries Being Reshaped
- Fast Food
- Fast food chains can increase revenue by offering meat-heavy burger options for customers seeking lower carb options.
- Health Food
- Health food restaurants can take inspiration from meat-based menu items and create low-carb burger options for health-conscious customers.
- Casual Dining
- Casual dining restaurants can experiment with unconventional toppings to diversify their menu with meat-based sandwich options.
