Three of the newest menu items available at IHOP are the French-Toasted Donuts, which come in a range of flavors like Bacon & Maple, Strawberries & Cream and Apple Fritter. The decadent toast give apple fritters, Bavarian cream-filled donuts and donuts dipped in vanilla batter the traditional toast treatments and toppings, introducing an all-new breakfast options that consumers are being invited to share with the #WhattheFrench hashtag.
Of the three limited-time treats, the sweet and savory Bacon & Maple French-Toasted Donut is the most unusual in terms of flavor, as it pairs a sweet maple glaze with smoked bacon.
Over the past few years, restaurants, cafes and pastry shops have prided themselves on creating dazzling food hybrids that demand to be eaten and their unique flavors and looks shared with others.
What's Driving This Trend
- Food Hybrids
- The emergence of food hybrids like French-Toasted Donuts presents an opportunity to create unique and shareable menu items.
- Decadent Breakfasts
- The introduction of sweet and savory French-Toasted Donuts caters to the growing demand for indulgent breakfast options.
- Social Media Food Sharing
- The invitation to share French-Toasted Donuts with the #WhattheFrench hashtag taps into the trend of social media food sharing.
Who This Affects Most
- Restaurant Industry
- Restaurants can capitalize on the popularity of food hybrids and create innovative menu items to attract customers.
- Bakery Industry
- Bakeries can leverage the trend of decadent breakfasts to create unique pastries that cater to customers' indulgence cravings.
- Social Media Marketing
- Marketing agencies can assist food establishments in utilizing social media for increased visibility and engagement through food sharing campaigns.
