Trend cluster
Category

Climate
Gaming

Video games function as educational platforms for climate change awareness.

Urban Planning GamesClimate Change Video GamesGreen Urban Planning GamesGame-Powered Conservation EffortsMicroscopic Exploration Games

Trend

What is the Climate Gaming trend?

Climate Gaming: Video game platforms are using their fundamentally immersive nature to teach players about the impacts of, and various solutions to, climate change. This emerging shift could have an impact on the mitigation of some of climate change's consequences, largely due to it being served on a platform that directly targets the age groups that will be most affected by this global issue.

Trend themes

Themes within the Climate Gaming trend

Three behaviours holding the trend together
01

Climate Change Games

Video game platforms are using their fundamentally immersive nature to teach players about the impacts of, and various solutions to, climate change.

02

Educational Environmental Games

Video games are increasingly being used for educational purposes; by providing engaging and informative gameplay, they can target the age groups that will be most affected by global environmental issues.

03

Green Urban Planning Games

Environmental video games often focus on promoting sustainability in urban planning, helping people explore the issue of space and finite resources in innovative new ways.

Industry implications

What the Climate Gaming trend means for industry

Where the trend changes the playbook
For

Gaming Industry

Game developers have an opportunity to create innovative and informative games that can educate players about global environmental issues.

For

Education Industry

Video games are being used as educational tools to help students learn about the environment and sustainability in new ways.

For

Environmental Industry

Environmental organizations and agencies can use video games as a tool for promoting sustainability and encouraging people to get involved in conservation efforts.

Workshop question

How can your brand incorporate immersive forms of education, either for its business or for the causes it supports, into its products/services or campaigns?

Trend signals

Trend signals for Climate Gaming

Trend score 3.8 out of 10, from popularity 60%, activity 47%, freshness 8%.

Popularity60%
Activity47%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
  • Boomer
Market
North America
Europe
Asia-Pacific

Evidence

Examples of the Climate Gaming trend

6 featured examples from Mar 2, 2016 to Jan 23, 2018