Trend cluster
Category

Urban
Flood-Proofing

Flood-proofing architecture becomes a centralized focus in urban areas.

Environmental Disaster SheltersFlood-Proof Parking StructuresFlood-Accommodating Park DesignsFloating Flood-Protection VillagesShocking Climate Change Videos

Trend

What is the Urban Flood-Proofing trend?

Urban Flood-Proofing: Though flood-proofing has long been incorporated into architectural designs, businesses are now conceptualizing flood-proof architecture in urban environments in new ways as a reactive response to climate change, and the environmental disasters it has accelerated in might and number in recent years. This shift comes as businesses, governments and populations slowly come to terms with the climate change-related resolutions the science community has backed for some time now.

Trend themes

Themes within the Urban Flood-Proofing trend

Three behaviours holding the trend together
01

Flood-Proofing Architecture

Businesses are now conceptualizing flood-proof architecture in urban environments in new ways as a reactive response to climate change, creating disruptive innovation opportunities for architects and engineers.

02

Floating Structures

As sea levels rise and flooding becomes more prevalent, there has been an emergence of floating architecture concepts, creating opportunities in the real estate and construction industries.

03

Environmental Disaster Response

As climate change increases the frequency of environmental disasters, there is a growing need for innovative and sustainable disaster response solutions, creating opportunities in architecture and engineering industries.

Industry implications

What the Urban Flood-Proofing trend means for industry

Where the trend changes the playbook
For

Architecture and Engineering

Opportunities abound for architects and engineers to design and construct flood-proof and floating structures, as well as innovative environmental disaster response solutions.

For

Real Estate and Construction

As floating structures become more prevalent, there will be opportunities in real estate and construction to adapt and expand to meet the growing demand for innovative and sustainable solutions.

For

Environmental Protection and Management

As climate change worsens, there will be increasing demand for professionals in environmental protection and management to develop and implement strategies to mitigate the effects of environmental disasters.

Workshop question

How can your brand better incorporate itself into solutions to problems that will soon have local and global impacts?

Trend signals

Trend signals for Urban Flood-Proofing

Trend score 2.9 out of 10, from popularity 40%, activity 40%, freshness 8%.

Popularity40%
Activity40%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
  • Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa