'Field Trip Jerky' has redesigned the branding for its range of products in order to once again set itself apart from competitors.
When the brand first came into the market, its all-natural quality and branding made it a new and unique product in the market -- but this was short-lived as other brands saw the potential in this area and began to provide natural jerky with similar branding. With more brands and companies to compete with, Field Trip Jerky chose to revamp its design. It now reveals packaging that has detailed illustrations of pigs or cows traveling in various parks in America, with the labels featured on an image of a travel tag.
By completely redesigning its brand identity, Field Trip Jerky is once again able to stand out in a competitive market.