Category
Lifestyle
Assisted Choices
Trend cluster
Category
Contactless
Club
Nightclubs and bars streamline processes with the help of tech.
3.8
Trend score
Trend
What is the Contactless Club trend?
Contactless Club: Nightclub and bar experiences are aiming to attract convenience and novelty-minded consumers by incorporating app and tech-based processes and payment options into their offerings. These traditional spaces are shifting gears in order to better accommodate Millennials' decreased desire to spend money on a night out, and are doing so by including the streamlined tech services that this generation has grown so accustomed to outside of this industry.
Trend themes
Themes within the Contactless Club trend
Three behaviours holding the trend together01
Streamlined Tech Experiences
More bars and nightclubs are incorporating tech and app-based processes in their offerings to better accommodate Millennials' decreased desire to spend money on a night out.
02
Subscription-Based Nightlife Access
Apps like 'NEON' offer subscription-based access to nightclubs, changing the traditional pay-per-entry experience.
03
Digital ID Verification
Bar and club operators are integrating digital ID apps, like the Yoti app, to streamline access and identify underage patrons.
Industry implications
What the Contactless Club trend means for industry
Where the trend changes the playbookFor
Hospitality Industry
The hospitality industry can invest in streamlined tech experiences to improve customer service and attract younger generations.
For
Entertainment Industry
Subscription-based models could be implemented in the entertainment industry to provide cost-effective access to a variety of venues.
For
Security and Privacy Industry
The use of digital ID verification technology and facial recognition can help prevent fraud, and protect the privacy of users in different contexts.
Workshop question
In what areas is your brand remaining steadfast in tradition, to its detriment? How can it look to other brands or industries to better modernize the processes it is perceived to be behind in?
Trend signals
Trend signals for Contactless Club
Trend score 3.8 out of 10, from popularity 57%, activity 49%, freshness 8%.
Popularity57%
Activity49%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Contactless Club trend
4 featured examples from Dec 16, 2016 to Dec 20, 2017CategoryLifestyle
Self-Serve Beer Stations
Reading University's 'Beer Wall' Features 16 Varieties on Tap
Bars, hotels, and other businesses in the hospitality industry can benefit from self-serve beer stations and cashless payment systems to increase efficiency and enhance the custom…
CategoryLifestyle
Self-Serve Pub Bars
The 'Pay @ Pump' Beer Pump is a Self-Checkout for Pubs
The hospitality industry could adopt self-serve technologies like the 'Pay @ Pump' beer pump to enhance customer experiences and increase efficiency.
CategoryTech
Digital ID Apps
The Deltic Group and Yoti are Streamling the Entry Process to Bars and Clubs
The integration of digital ID apps in bars and clubs improves the customer experience and helps in age verification.
CategoryTech
Unlimited Nightlife Access Apps
The 'NEON' App Offers Unlimited Access to Clubs in Tokyo
Subscription services and plans could become the norm for the entertainment industry, allowing people to access clubs, theaters, and other entertainment hubs for a monthly or year…
