Nightclubs and bars streamline processes with the help of tech
Implications - Nightclub and bar experiences are aiming to attract convenience and novelty-minded consumers by incorporating app and tech-based processes and payment options into their offerings. These traditional spaces are shifting gears in order to better accommodate Millennials' decreased desire to spend money on a night out, and are doing so by including the streamlined tech services that this generation has grown so accustomed to outside of this industry.
Workshop Question - In what areas is your brand remaining steadfast in tradition, to its detriment? How can it look to other brands or industries to better modernize the processes it is perceived to be behind in?
