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Functional Empathy

VR teaches empathy to better the customer-provider relationship

Implications - Though VR has long been a platform used to enhance empathy for various human experiences, it is now able to transform that empathy beyond simply understanding others, and into informative tools. Used to improve everything from doctor-patient interactions to accessible design, this use of empathy-evoking VR takes the relatively shallow benefit of simply recognizing another's perspective, and turns it into a functional tool to enhance user experience – offering a new perspective on VR's potential in market research.

Workshop Question - How can your brand employ empathy as a component of its market research practices, for the purpose of improving customer experience and interactions?

SCORE 4

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Activity

Freshness

Megatrends

Patterns

5 Featured, 45 Examples: 56,603 Total Clicks

Date Range: Jun 16 - Apr 18

Trending: This Year and Mild

Consumer Insight Topics: Tech Social Good

Featured Examples

Dementia-Focused VR Tools - The Virtual Reality Empathy Platform Helps Architects Design Inclusively

SCORE 6.2

Warm 3,313 Clicks Pub: Feb 22, 17

Dementia-Focused VR Tools

The Virtual Reality Empathy Platform Helps Architects Design Inclusively

The built environment has a huge impact on how people with either physical or cognitive disabilities live on a day-to-day basis, and the new Virtual Reality Empathy Platform is a tool to make it... [More]

VR Sensory Overload Simulators - This Video Gives Viewers Insight On The Reactions Of Autistic Kids

SCORE 2

Untested 515 Clicks Pub: Jun 10, 16

VR Sensory Overload Simulators

This Video Gives Viewers Insight On The Reactions Of Autistic Kids

In a campaign that hopes to inform people on the experiences of autistic kids, this virtual reality video gives users a first-hand perspective on what they may experience on a daily basis. Autism... [More]

VR Abortion Clinic Experiences - Planned Parenthood's VR Experience Hopes to Elicit Empathy

SCORE 3.9

This Year and Mild 205 Clicks Pub: Apr 17, 18

VR Abortion Clinic Experiences

Planned Parenthood's VR Experience Hopes to Elicit Empathy

Planned Parenthood’s VR experience is attempting to elicit empathy from those who may not share the same beliefs about an individual’s right to obtain a safe and legal abortion. To... [More]

Empathetic VR Assistants - Mpathic VR Teaches Doctors to Deliver Bad News

SCORE 2.5

Untested 236 Clicks Pub: May 15, 17

Empathetic VR Assistants

Mpathic VR Teaches Doctors to Deliver Bad News

A new virtual reality technology dubbed ‘Mpathic VR’ is helping future doctors practice delivering bad news to patients. Making the switch to empathetic conversations can be difficult... [More]

Empathetic VR Training Tools - Embodied Labs Helps Users Understand Life from Patients' Perspective

SCORE 1.8

Untested 198 Clicks Pub: Oct 12, 17

Empathetic VR Training Tools

Embodied Labs Helps Users Understand Life from Patients' Perspective

Embodied Labs is a virtual reality training tool that serves as a powerful lesson in empathy for students and professionals within the healthcare industry. The emotions a patient experiences while... [More]