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Mushroom Maquillage

Skincare and makeup products prioritize mushroom extracts for various benefits

Implications - As consumers continue to pursue products that prioritize natural formulas, many are embracing makeup and skincare innovations formulated with medicinal mushroom extracts that offer a multitude of aesthetic benefits. In addition to highlighting the expansive effects of consumer knowledge around the benefits of superfood ingredients in relation to their dietary choices, this shift speaks to the pervasive interest in better understanding the formulaic composition of personal products.

Workshop Question - How can your product offering entice consumers to utilize newly acquired knowledge around the importance of natural ingredients?
SCORE 5
Popularity
Activity
Freshness
Megatrends
Patterns
37,801 Total Clicks
Feb 17 - Jan 18
This Year and Mild
FashionLifestyleHealthCosmetics
Featured Examples
Medicinal Mushroom Body Washes - Rad Soap's Moisturizing Body Wash is Infused with Chaga Extract
SCORE 5
Average 417 Clicks Pub: Oct 20, 17
Medicinal Mushroom Body Washes
Rad Soap's Moisturizing Body Wash is Infused with Chaga Extract
Inspired by its best-selling Chaga line, Rad Soap created an exclusive moisturizing body wash infused with wild harvested chaga mushroom. Chaga is revered for its properties that energize, support... [More]
Pore-Minimizing Foundations - The New Benefit POREfessional Product Contains Mushroom Extract
SCORE 4.4
Average 325 Clicks Pub: May 24, 17
Pore-Minimizing Foundations
The New Benefit POREfessional Product Contains Mushroom Extract
Benefit Cosmetics is perhaps most known for its POREfessional face primer, and it recently added a new product to its POREfessional collection in the form of a foundation. The POREfessional: Pore... [More]
Magic Mushroom Skincare Treatments - The Kypris 'Glow Philtre' Features Silver Ear Ingredients
SCORE 4.4
Average 425 Clicks Pub: Jun 8, 17
Magic Mushroom Skincare Treatments
The Kypris 'Glow Philtre' Features Silver Ear Ingredients
The Kypris ‘Glow Philtre’ is a refining face mask that leaves skin smoother and brighter after use. Infused with detoxifying pomegranate, and garden of sea vegetables that are known for... [More]
Wrinkle-Reducing Cleansers - Wei Beauty's Anti-Aging Cleanser Boasts Antioxidant-Rich Honey
SCORE 5.1
Warm 364 Clicks Pub: Feb 3, 17
Wrinkle-Reducing Cleansers
Wei Beauty's Anti-Aging Cleanser Boasts Antioxidant-Rich Honey
As suggested by the product name, Wei Beauty’s anti-aging cleanser features honey as a main ingredient. As the brand notes, this ingredient has been a favorite since the Ming Dynasty for its... [More]
Mushroom-Based Eye Elixirs - Dr. Andrew Weil's Mega-Mushroom Eye Serum Reduces Aging Effects
SCORE 3.4
Mild 218 Clicks Pub: Aug 25, 17
Mushroom-Based Eye Elixirs
Dr. Andrew Weil's Mega-Mushroom Eye Serum Reduces Aging Effects
The Dr. Andrew Weil for Origins skincare range consists of mushroom-infused beauty remedies like this eye serum which aims to reduce the appearance of tired, aging skin. Working to brighten dark... [More]
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