Category
Lifestyle
Assisted Choices
Trend cluster
Category
Mushroom
Maquillage
Skincare and makeup products prioritize mushroom extracts for various benefits.
3.3
Trend score
Trend
What is the Mushroom Maquillage trend?
Mushroom Maquillage: As consumers continue to pursue products that prioritize natural formulas, many are embracing makeup and skincare innovations formulated with medicinal mushroom extracts that offer a multitude of aesthetic benefits. In addition to highlighting the expansive effects of consumer knowledge around the benefits of superfood ingredients in relation to their dietary choices, this shift speaks to the pervasive interest in better understanding the formulaic composition of personal products.
Trend themes
Themes within the Mushroom Maquillage trend
Three behaviours holding the trend together01
Medicinal Mushroom Extracts in Beauty Products
The use of medicinal mushroom extracts in beauty and skincare products is becoming a popular trend as consumers seek natural and unique formulas with various aesthetic benefits.
02
Embracing Traditional Chinese Medicine Ingredients
More skincare brands are incorporating traditional Chinese medicine ingredients into their products, as natural and herbal remedies become more popular among consumers.
03
The Rise of Natural and Chemical-Free Skincare
Consumers are increasingly seeking out natural and chemical-free skincare products, leading to brands embracing naturally-sourced and organic ingredients in their formulations.
Industry implications
What the Mushroom Maquillage trend means for industry
Where the trend changes the playbookFor
Beauty and Skincare Industry
The beauty and skincare industry is taking note of the trend towards medicinal mushroom extracts, traditional Chinese medicine ingredients, and the rise of natural and chemical-free skincare products, as consumers increasingly seek out unique and natural formulas with various aesthetic benefits.
For
Herbal and Alternative Medicine Industry
The herbal and alternative medicine industry can benefit from the increased interest in medicinal mushrooms and traditional Chinese medicine ingredients, as consumers become more aware of the natural health benefits these ingredients can provide.
For
Organic and Natural Ingredients Industry
The organic and natural ingredients industry can benefit from the growing trend towards natural and chemical-free skincare products, as more consumers seek out naturally-sourced and organic ingredients in their beauty and personal care products.
Workshop question
How can your product offering entice consumers to utilize newly acquired knowledge around the importance of natural ingredients?
Trend signals
Trend signals for Mushroom Maquillage
Trend score 3.3 out of 10, from popularity 53%, activity 37%, freshness 8%.
Popularity53%
Activity37%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Mushroom Maquillage trend
5 featured examples from Feb 4 to Oct 20, 2017CategoryFashion
Medicinal Mushroom Body Washes
Rad Soap's Moisturizing Body Wash is Infused with Chaga Extract
Skincare brands can integrate medicinal mushrooms and adaptogens to create skincare products with multiple benefits.
CategoryMarketing
Pore-Minimizing Foundations
The New Benefit POREfessional Product Contains Mushroom Extract
Beauty companies can incorporate mushroom extract into their makeup and skincare products as a natural and effective way to blur pores, offering a unique selling point for consume…
CategoryFashion
Magic Mushroom Skincare Treatments
The Kypris 'Glow Philtre' Features Silver Ear Ingredients
The beauty and personal care industry can explore the use of naturally sourced ingredients and ancient beauty remedies, like the Kypris 'Glow Philtre', to create innovative skinca…
CategoryLife-Stages
Wrinkle-Reducing Cleansers
Wei Beauty's Anti-Aging Cleanser Boasts Antioxidant-Rich Honey
The skincare industry can capitalize on the trend towards incorporating antioxidant-rich ingredients and traditional Chinese medicine remedies in their products, as well as the de…
CategoryFashion
Mushroom-Based Eye Elixirs
Dr. Andrew Weil's Mega-Mushroom Eye Serum Reduces Aging Effects
The beauty and personal care industry can benefit from investing in natural ingredients to create effective, eco-friendly skincare products that appeal to health-conscious consume…
