Co-branded events combine the classic tea service with product education
Implications - Elegant high tea services are incorporated into brand events in order to elevate product education sessions. This shift speaks to the new role of luxury brands as being experience-driven, while also proving that hands-on learning when it comes to product features is ideal choice when looking to simultaneously conflate a brand with particular lifestyle features.
Workshop Question - What experiential service can you incorporate into product education sessions in order to play up the lifestyle element of your brand?
Trend Themes
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Brand Activation — Luxury brands leverage on high tea services to provide experiential learning opportunities that elevate product education sessions.
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Co-branding — Co-branding events that combine products and traditional past-times result in new experiences for target customers.
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Fragrance-inspired Menus — Fragrance brands and high-end hotels partner to offer sensory afternoon tea experiences that are inspired by the brand's signature scents.
Industry Implications
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Hospitality — Hotels and cruise ships innovate high tea menus and themes through partnerships with luxury brands and traditional services, creating new experiential packages for customers.
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Beauty — Beauty brands leverage on the allure of high teas to promote their new product ranges, while teaching customers about their features and application techniques.
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Luxury Retail — As luxury consumers seek more experiential opportunities, luxury retailers look towards offering unique brand activations and co-branding events to create new touchpoints with customers
4 Featured, 33 Examples:
211,697 Total Clicks
Date Range:
Jun 16 — Jan 18
Trending:
Warm
Consumer Insight Topics:
