Hybrid High Tea

Co-branded events combine the classic tea service with product education

Implications - Elegant high tea services are incorporated into brand events in order to elevate product education sessions. This shift speaks to the new role of luxury brands as being experience-driven, while also proving that hands-on learning when it comes to product features is ideal choice when looking to simultaneously conflate a brand with particular lifestyle features.
SCORE 6.7
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87,696 Total Clicks
Jun 16 - Jan 18
This Month and Warm
Featured Examples
Fragrance-Themed Tea Services - London's Hotel Café Royal is Now Hosting a Diptyque Afternoon Tea
SCORE 8.3
This Quarter and Hot 763 Clicks Pub: Nov 28, 17
Fragrance-Themed Tea Services
London's Hotel Café Royal is Now Hosting a Diptyque Afternoon Tea
London’s Hotel Café Royal is an establishment synonymous with luxury, and its newest experience for patrons is a Diptyque Afternoon Tea service. Teaming up with the French fragrance brand,... [More]
Jewelry-Themed High Tea Experiences - The Peninsula Hotel Offers a Tiffany & Co. Tea Service
SCORE 5.6
Warm 506 Clicks Pub: Jun 23, 16
Jewelry-Themed High Tea Experiences
The Peninsula Hotel Offers a Tiffany & Co. Tea Service
The Peninsula Hotel in Hong Kong recently launched a Tiffany & Co. high tea experience that combines great taste and luxury. The jewelry brand is synonymous with elegance, romance and most... [More]
Beauty Branded Tea Parties - Benefit Cosmetics Created an Activation Around a British Tradition
SCORE 3.6
Mild 4,503 Clicks Pub: Jun 22, 16
Beauty Branded Tea Parties
Benefit Cosmetics Created an Activation Around a British Tradition
The American beauty brand ‘Benefit Cosmetics’ recently created a unique brand activation around a popular British tradition. While tea time is not limited to the UK, the afternoon ritual... [More]
Cruise Ship Tea Parties - Disney Cruise Line's 'Royal Court Royal Tea' Features Iconic Characters
SCORE 4.1
This Year and Average 281 Clicks Pub: Jun 14, 17
Cruise Ship Tea Parties
Disney Cruise Line's 'Royal Court Royal Tea' Features Iconic Characters
Disney Cruise Line’s ‘Royal Court Royal Tea’ is an afternoon tea service that is hosted by iconic characters like Cinderella. The fairy-tale themed event is hosted inside of a... [More]
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