The Black Friday experience is rarely called relaxing, as many consumers find this online shopping holiday to be overwhelming and stressful, as well as one that leaves them with a feeling of missing out or lack. To help people avoid the stress of the season, restaurant booking platform OpenTable partnered with Scoff & Banter Tea Rooms to offer a comforting tea experience.
At Scoff & Banter Tea Rooms in London, diners are seated with an iPad and given time to leisurely browse Black Friday deals, all the while enjoying high-speed WiFi and light refreshments from the afternoon tea menu.
Instead of offering deep discounts for Black Friday, Cyber Monday or the entire week of Thanksgiving, many businesses are instead aiming to help consumers find a means of escape from retailers that want to put pressure on them to shop.
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