Superdrug Allocates Quiet Shopping Hours for Inclusivity
Elena Rahman — December 2, 2021 — Social Good
References: aswatson & cosmeticsbusiness
During December, one of the busiest shopping months of the year, Superdrug is allocating quiet shopping hours to accommodate the needs of neurodiverse folks. The retailer is reserving Saturday mornings for a calmer environment. The quiet hour takes effect for the first hour after opening.
The Uk health and beauty retailer aims to create an inclusive environment for neurodiverse customers to shop during the holiday season. Shoppers can take advantage of the quiet hour starting on December 5th and continuing throughout the month. Store radios will be turned off during these times, and staff members are directed to be mindful of noise. In addition, some stores will offer a quiet room to allow people time and space to process information.
Image Credit: Cosmetics Business
The Uk health and beauty retailer aims to create an inclusive environment for neurodiverse customers to shop during the holiday season. Shoppers can take advantage of the quiet hour starting on December 5th and continuing throughout the month. Store radios will be turned off during these times, and staff members are directed to be mindful of noise. In addition, some stores will offer a quiet room to allow people time and space to process information.
Image Credit: Cosmetics Business
Trend Themes
1. Neurodiverse-inclusive Shopping - More retailers will allocate quiet hours to accommodate the needs of neurodiverse folks during busy shopping seasons.
2. Sensory-friendly Retail Environments - More retailers will design sensory-friendly stores to create an inclusive shopping experience for neurodiverse individuals.
3. Neurodiversity Training for Retail Staff - More retailers will provide training for staff on how to support neurodiverse customers during their shopping experience.
Industry Implications
1. Retail - Retailers who prioritize inclusivity will gain a competitive edge and better serve a wider range of customers.
2. Health and Beauty - Health and beauty retailers can differentiate themselves by creating a welcoming shopping experience for neurodiverse individuals.
3. Training and Education - Training and education companies can develop neurodiversity training programs for retail staff to better serve customers with diverse needs.
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