The city of New York is seeing an emergence of cartoon-like birth control ads that share realistic scenarios with commuters. However, the realistic scenarios are not images but rather phrases. The posters state things such as "you spent the night in Brooklyn but you forgot your birth control in Staten Island."
By addressing the problem with the birth control pill for millennial women, these ads from "the NYC Department of Health and Mental Hygiene suggest women consider the intrauterine device." Known as the IUD, this wearable device is an effective alternative to taking a daily pill.
The playful advertising addresses a serious issue that many women can relate to -- simply forgetting to take the pill. While the advertisements are blunt by stating realistic scenarios, each poster makes a valid point to encourage alternative protection.
What's Driving This Trend
- Cartoon Contraception Ads
- Using playful and relatable scenarios in birth control ads to promote alternative methods like the IUD.
- Realistic Scenario Ads
- Addressing common contraceptive problems with relatable, realistic scenarios in advertising.
- Alternative Contraception Methods
- Encouraging the use of alternative contraceptive methods like the IUD through effective advertising.
Who This Affects Most
- Women's Health
- Innovating the women's health industry by promoting alternative contraception methods through relatable advertising.
- Advertising
- Creating effective advertising strategies that focus on presenting realistic problems and solutions.
- Birth Control Industry
- Disrupting the birth control industry by promoting and educating the public on alternative methods like the IUD.
