The city of New York is seeing an emergence of cartoon-like birth control ads that share realistic scenarios with commuters. However, the realistic scenarios are not images but rather phrases. The posters state things such as "you spent the night in Brooklyn but you forgot your birth control in Staten Island."
By addressing the problem with the birth control pill for millennial women, these ads from "the NYC Department of Health and Mental Hygiene suggest women consider the intrauterine device." Known as the IUD, this wearable device is an effective alternative to taking a daily pill.
The playful advertising addresses a serious issue that many women can relate to -- simply forgetting to take the pill. While the advertisements are blunt by stating realistic scenarios, each poster makes a valid point to encourage alternative protection.