Category
World
Layered Getaways
Trend cluster
Category
Occupied
Travel
Travel programs increasingly focus on keeping children busy.
2.2
Trend score
Trend
What is the Occupied Travel trend?
Occupied Travel: Programs that offer parents of young children the freedom to enjoy their travels by keeping kids distracted are becoming increasingly popular. With Millennial parents prioritizing travel experiences, those that strike a balance between privacy and family bonding are able to cater to this generation's involved yet independent parenting style.
Trend themes
Themes within the Occupied Travel trend
Three behaviours holding the trend together01
Child-oriented Travel Programs
Travel programs are increasingly focused on keeping children occupied during travel, making family travel more convenient and accessible for parents with young children.
02
AR Travel Distractions
Augmented reality games and apps are being developed to provide more immersive and engaging entertainment for kids during layovers and airport waits.
03
Airport Facility Exploration Apps
Mobile apps such as 'Gate Guru' are being developed to help parents navigate and locate family-friendly amenities in airport terminals.
Industry implications
What the Occupied Travel trend means for industry
Where the trend changes the playbookFor
Hospitality
Hotels and resorts are creating structured, age-specific programs for children, providing a sense of independence for parents and kids, while offering an opportunity for child-friendly experiences.
For
Technology
Augmented reality games and mobile apps are being developed to enhance children’s travel experiences, providing new and engaging entertainment options.
For
Aviation
Airlines are offering family-specific services, such as priority boarding and luggage retrieval and childcare services, making it easier and more convenient for parents to travel with young children.
Workshop question
How can your brand offer balanced products/services that are more specific to the needs of their target demographics?
Trend signals
Trend signals for Occupied Travel
Trend score 2.2 out of 10, from popularity 32%, activity 26%, freshness 8%.
Popularity32%
Activity26%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Occupied Travel trend
4 featured examples from Jan 18 to Nov 9, 2017CategoryTech
AR Travel Distractions
'Around the World with Mr. Adventure' Keeps Kids Occupied During Layovers
The gaming industry can explore partnerships with airports and other businesses to create more AR-based travel games for kids.
CategoryTech
Airport Facility Exploration Apps
'Gate Guru' Scans Airport Terminals for Play Areas and More
Disruptive innovation opportunity to develop apps or services that enhance the travel experience, particularly for families.
CategoryWorld
Child-Oriented Flight Programs
The Air Transat Kids Club Helps Overwhelmed Parents at the Airport
Disruptive innovation opportunity: Implementing new technologies and services to enhance the travel experience for families with young children.
CategoryWorld
Structured Hotel Kids' Clubs
The Anassa Hotel Offers Activities for Children of All Ages
Hotels and resorts can introduce structured and age-specific kids' programs to attract families seeking child-friendly travel options.
