Arriving in a new city can be an intimidating experience for knowing exactly what to see and where to go, so 'SuperLocal' is an app for connecting users with local travel guides for prime tips and information.
'SuperLocal' allows users to chat with nearby locals to know what they should see, what to avoid and advice when it comes to things they might be unsure about. The connection that can be made with local travel guides can develop into meeting up with them for a coffee or a drink to have them take you around on a first-person basis.
The 'SuperLocal' app also works as a way to know where to find parties that might be happening rather than heading for a bar in order to feel more fully immersed in the culture.
Key Themes Behind This Trend
- Local Citizen Travel
- An opportunity for businesses to develop more personalized local travel experiences for consumers.
- Community-driven Travel
- More and more people are looking for authentic experiences that connect them with local communities, providing businesses with a chance to collaborate with local guides and influencers to build and market their brands.
- Technology-assisted Travel
- The increasing use of digital technology in the travel industry provides an opportunity for businesses to create new and innovative ways to connect travelers with local experts.
Where This Applies
- Travel and Tourism
- The travel and tourism industry needs to explore innovative, technology-assisted solutions that marry the benefits of online digital booking tools with the desire of travelers to experience more authentic, personalized and community-based activities.
- Mobile App Development
- Mobile app developers can tap into the growing trend of community-driven travel and develop apps that help connect travelers with local guides, community experts and influencers.
- Hospitality and Local Services
- Hotels and local services companies can partner with local travel and community experts to provide their clients with unique, personalized experiences to differentiate themselves and increase customer loyalty.
