Category
Business
Assisted Conversion
Trend cluster
Category
Voice-Activated
Retail
Retailers leverage voice assistive technology in the purchase journey.
3.2
Trend score
Trend
What is the Voice-Activated Retail trend?
Voice-Activated Retail: Brands are taking inspiration from Amazon’s Alexa by offering their own platforms and voice activated technologies that allow consumers to shop by speaking to their phones, or home control devices. From a consumer perspective, this distinct purchase journey offers an amalgamation of the personalization offered in in-person shopping experiences, coupled with the convenience of shopping online.
Trend themes
Themes within the Voice-Activated Retail trend
Three behaviours holding the trend together01
Voice-Activated Shopping
Retailers are incorporating voice assistive technology into shopping journeys to offer consumers a personalized and convenient experience.
02
AI-Powered Personalization
Artificial intelligence is revolutionizing the way consumers receive product recommendations, making the experience more tailored to their individual needs.
03
Voice-Enabled Platforms
Businesses are using voice platforms to create unique voice-controlled experiences for customers shopping on their e-commerce sites.
Industry implications
What the Voice-Activated Retail trend means for industry
Where the trend changes the playbookFor
Retail Industry
As voice-activated shopping becomes more popular, retailers can benefit from adopting this technology to offer unique shopping experiences.
For
Beauty Industry
The integration of voice-activated AI assistants can help beauty companies provide more personalized product recommendations to consumers.
For
E-commerce Industry
Voice-enabled platforms and AI-powered personalization are transforming the way businesses interact with customers and can improve the overall shopping experience.
Workshop question
How can your brand take inspiration from brands in its space that may be changing the game?
Trend signals
Trend signals for Voice-Activated Retail
Trend score 3.2 out of 10, from popularity 55%, activity 32%, freshness 9%.
Popularity55%
Activity32%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Voice-Activated Retail trend
6 featured examples from Aug 26, 2017 to Dec 12, 2019CategoryBusiness
Voice Shopping Platforms
Alpine.AI by Voicelabs Builds Voice-Enabled Apps for Retail Purposes
Disruptive innovation opportunity: Embrace voice-enabled apps to capture the growing market of customers who prefer voice-based shopping experiences.
CategoryTech
Voice Shopping Services
Walmart is Set to Offer Voice Shopping in Partnership with Google
The voice shopping partnership between Walmart and Google opens up disruptive innovation opportunities for retailers to incorporate voice-activated shopping into their business mo…
CategoryTech
AI Beauty Advisors
The Revieve Beauty Advisor on Amazon Alexa Makes Tailored Recommendations
Beauty retailers have an opportunity to increase customer engagement and loyalty with AI-powered beauty recommendations that provide a personalized shopping experience.
CategoryTech
Voice Assistant Stylists
Poshmark's 'Stylist Match' Leverages Amazon Alexa for Recommendations
E-commerce companies can leverage artificially intelligent assistants to provide personalized recommendations and improve the overall shopping experience for customers.
CategoryBusiness
Vocal Shopping Platforms
The Voysis Platform Can Turn Any E-Commerce Site into a Smart Experience
The Voysis platform is destined to transform the e-commerce landscape by providing businesses with the technology to develop their voice-controlled shopping experiences.
CategoryLifestyle
Voice-Activated Flower Orders
Interflora's "V-Commerce" Service Places Orders with Amazon Alexa
Disruptive innovation opportunity: Leveraging voice-activated technology to improve the ordering process and enhance customer convenience in the flower delivery industry.
