Retailers leverage voice assistive technology in the purchase journey
Implications - Brands are taking inspiration from Amazon’s Alexa by offering their own platforms and voice activated technologies that allow consumers to shop by speaking to their phones, or home control devices. From a consumer perspective, this distinct purchase journey offers an amalgamation of the personalization offered in in-person shopping experiences, coupled with the convenience of shopping online.
Workshop Question - How can your brand take inspiration from brands in its space that may be changing the game?
Trend Themes
1. Voice-activated Shopping - Retailers are incorporating voice assistive technology into shopping journeys to offer consumers a personalized and convenient experience.
2. AI-powered Personalization - Artificial intelligence is revolutionizing the way consumers receive product recommendations, making the experience more tailored to their individual needs.
3. Voice-enabled Platforms - Businesses are using voice platforms to create unique voice-controlled experiences for customers shopping on their e-commerce sites.
Industry Implications
1. Retail Industry - As voice-activated shopping becomes more popular, retailers can benefit from adopting this technology to offer unique shopping experiences.
2. Beauty Industry - The integration of voice-activated AI assistants can help beauty companies provide more personalized product recommendations to consumers.
3. E-commerce Industry - Voice-enabled platforms and AI-powered personalization are transforming the way businesses interact with customers and can improve the overall shopping experience.
