Kim Kardashian's Screenshop app is levering millennials' online shopping habits to offer consumers a more streamlined means of finding clothes posted through Instagram and other social media sites.
Kardashian's app was inspired after the star realized that the 90s fashion revival was largely led by social media channels like Instagram, but found it hard to discover those same clothes in-store. Through this app, shoppers are offered more a more streamlined means of searching for clothing items seen online. To use the app, users simply screenshot an image that contains a clothing item they'd like. Users can then open that image through the Screenshop app and browse through a collection of items that match the image, or, items that closely resemble it.