Kim Kardashian's Screenshop app is levering millennials' online shopping habits to offer consumers a more streamlined means of finding clothes posted through Instagram and other social media sites.
Kardashian's app was inspired after the star realized that the 90s fashion revival was largely led by social media channels like Instagram, but found it hard to discover those same clothes in-store. Through this app, shoppers are offered more a more streamlined means of searching for clothing items seen online. To use the app, users simply screenshot an image that contains a clothing item they'd like. Users can then open that image through the Screenshop app and browse through a collection of items that match the image, or, items that closely resemble it.
What Makes This Trend Stand Out
- Social Media Shopping
- Opportunity for retailers to create apps that allow shoppers to buy directly from social media platforms.
- Image Recognition Technology
- Opportunity for tech companies to develop more accurate and efficient image recognition technology for shopping apps.
- Personalized Shopping Experience
- Opportunity for retailers to offer personalized recommendations based on customer's social media activity and browsing history.
Sectors Adopting This
- Retail
- Retailers can capitalize on this trend by creating shopping apps with image recognition technology and personalized recommendations.
- Technology
- Tech companies can innovate and improve image recognition technology to fuel more efficient and personalized shopping experiences.
- Social Media
- Social media platforms can partner with retailers to allow for seamless purchasing from links within their platforms.
