After Mars, Inc. released a series of new candies to celebrate the change in season with a patriotic twist, the company relaunched its formerly discontinued lime Skittles.
Although the flavor was switched over to sour apple back in 2013 due to the studies Mars, Inc. performed in market research, the company will allow consumers who were fans of the original combination to get them. In addition to the lime Skittles, the packs will come with strawberry, lemon, grape, and orange candies.
Throughout the summer, consumers will be able to get the 'Long Lost Lime' packs at select Walmart locations across the United States. As the relaunch is a limited edition, consumers who want to get the lime Skittles are advised to act quickly.
What's Driving This Trend
- Retro Flavors
- Companies can leverage consumer nostalgia by relaunching discontinued products in limited edition to create buzz and drive sales.
- Seasonal Products
- Introducing seasonal products with a twist on classic flavors can attract consumers who seek unique experiences and can increase brand awareness.
- Targeted Re-releasing
- Companies can use market research to identify products that consumers miss and re-release them in limited edition runs to create a loyal customer base.
Who This Affects Most
- Food and Beverage
- Food and beverage industries can leverage the power of nostalgia by reintroducing discontinued products with a unique twist to appeal to customers.
- Candy and Confectionery
- Candy and confectionery industries can market seasonal products to create buzz and drive sales among consumers looking for unique experiences.
- Market Research
- The market research industry could partner with food and beverage companies to analyze data on consumer preferences and help identify popular flavors that companies should bring back.
