Influencers get involved in education within their areas of expertise
Implications - With influencer marketing being as prominent as it now is, educational platforms that aim to spout advice and expertise within this industry are coming from the influencers themselves. These summits and conferences legitimize influencers in a market that is just slowly beginning to understand the power of the personal brand—particularly its impact on younger demographics.
Workshop Question - How can your brand become better informed on influencer marketing, and leverage it for its own purposes?
