Category
Lifestyle
Assisted Choices
Trend cluster
Category
Influencer
Edu
Influencers get involved in education within their areas of expertise.
4.1
Trend score
Trend
What is the Influencer Edu trend?
Influencer Edu: With influencer marketing being as prominent as it now is, educational platforms that aim to spout advice and expertise within this industry are coming from the influencers themselves. These summits and conferences legitimize influencers in a market that is just slowly beginning to understand the power of the personal brand—particularly its impact on younger demographics.
Trend themes
Themes within the Influencer Edu trend
Three behaviours holding the trend together01
Influencer Education
Influencers offering educational platforms are legitimizing the power of personal branding, particularly among younger demographics.
02
Industry-Specific Social Media Conferences
Conferences like SnapHappen and BOF Voices offer networking opportunities and discussion around the progression of fashion and social media.
03
Culture-Specific Innovation Summits
Events like Hispanicize Texas highlight the need for diversity and representation in industries regarding business, fashion, media and technology.
Industry implications
What the Influencer Edu trend means for industry
Where the trend changes the playbookFor
Education Technology
There is an opportunity for Edtech companies to partner with influencers to provide educational platforms in various industries.
For
Social Media Marketing
Brands could benefit from attending conferences to stay up to date with social media trends, connect with influencers, and gain marketing opportunities.
For
Diversity and Inclusion Consulting
Innovation summits aimed at diversity could open up a market for consulting groups and help businesses in these areas.
Workshop question
How can your brand become better informed on influencer marketing, and leverage it for its own purposes?
Trend signals
Trend signals for Influencer Edu
Trend score 4.1 out of 10, from popularity 58%, activity 57%, freshness 8%.
Popularity58%
Activity57%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Influencer Edu trend
4 featured examples from Aug 26, 2016 to Jan 5, 2018CategorySocial Media
Social Media Influencer Schools
Yiwu Industrial & Commercial College Helps Students Become Stars
Educational institutions are capitalizing on the demand for social media influencer training.
CategoryTech
Social Snapshot Conferences
'SnapHappen' is Launching as a Business-Focused Event
Disruptive innovation opportunity: Develop new tools and strategies to enhance social media marketing through Snapchat.
CategoryLife-Stages
Latino Influencer Summits
Hispanicize Texas Aims to Empower With Engaging Sessions
Fashion brands can collaborate with Latino influencers to reach a broader and more diverse audience.
CategoryMarketing
Fashion Industry Conferences
BOF Voices is a Three-Day Event That Celebrates a Diversity of Ideas
The fashion industry can embrace diverse ideas and perspectives to drive innovation and creativity.
