The Simons Department Store App Lets Users Upload Product Photos

 - Sep 22, 2017
References: simons & montrealgazette
Canadian fashion retailer Simons is all set to launch a new smartphone shopping app that is designed to make it easier than ever for customers to experience a more streamlined and consistent shopping experience across the online and brick-and-mortar spheres.

One of the most impressive features of this shopping app is the fact that it allows users to upload photos of products that they like and be able to peruse recommendations of similar products available at Simons. For example, a shopper who sees an eye-catching product in a magazine can upload a photo of it to the Simons app to find a similar offering in the store.

Given the increasing quality of smartphone cameras, there's a clear opportunity for retailers to use app platforms for improved engagement, which is what Simons does by putting more power in the hands of shoppers who have specific kinds of products that they're looking for.