Home furnishing collections are being designed specifically for small spaces
Implications - Home furnishing brands are releasing collections that were made to suit the compact living spaces that many consumers, particularly Millennials, are now turning to. These furnishings are streamlined in function and small in design, allowing these brands to position themselves as go-to's for consumers, and providing an alternative for consumers who have been forced to hunt for items that meet their needs across different brands. These space-saving solutions come as urbanization and the cost-effectiveness of tiny living rises in prominence globally.
Workshop Question - How can your brand better cater to national or global trends that have a direct impact on its customers' day-to-day lives?
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