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Luxe Veganism

Veganism aims to establish itself in the luxury market

Implications - Veganism is now, as a marketing tool, being positioned to define itself in a more “upscale” market. This more explicit targeting to high-income demographics undercuts long-established assumptions, and reveals the industry’s renewed focus to rebrand its appeal after it has been found that the majority of this lifestyle’s subscribers are not from higher income brackets—revealing the importance of adaptable marketing in changing long-established narratives.

Workshop Question - How can your brand adopt, or put to better use, more adaptable forms of marketing?
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
60,546 Total Clicks
Sep 16 - Jan 18
This Year and Warm
MarketingLifestyleFoodHealthDrinking
Featured Examples
Apple Leather Handbags - LUCKYNELLY Makes the World's First Vegan Luxury Handbags from Fruit
SCORE 7.9
This Year and Hot 2,298 Clicks Pub: Jan 15, 18
Apple Leather Handbags
LUCKYNELLY Makes the World's First Vegan Luxury Handbags from Fruit
A luxury vegan handbag made from apples? Yes, LUCKYNELLY makes designs that are 100% vegan and biodegradable. Using a sustainable, upcycling cradle-to-cradle process, apple leather is created. This... [More]
Luxury Vegan Chocolates - This Luxury Chocolate Offers a Wide Range of Flavors
SCORE 5
Average 1,396 Clicks Pub: Sep 6, 16
Luxury Vegan Chocolates
This Luxury Chocolate Offers a Wide Range of Flavors
The vegan chocolates offered by ‘Nohmad Snack Co.’ are a dessert that’s ideal for people on restrictive diets—whether chosen for health purposes or personal ones. The... [More]
Vegan-Friendly Tea Parties - The Egerton House Hotel is Now Offering a 'Vegan Afternoon Tea'
SCORE 4.2
Average 403 Clicks Pub: Mar 28, 17
Vegan-Friendly Tea Parties
The Egerton House Hotel is Now Offering a 'Vegan Afternoon Tea'
In order to cater to those with a specialty diet and a desire for “spontaneous luxury,” the Egerton House Hotel created a Vegan Afternoon Tea. The specifically curated tea event includes... [More]
Plant-Based Liver Dishes - This Vegan Gourmet Restaurant Makes a Cruelty-Free 'Faux Gras'
SCORE 2.7
Mild 205 Clicks Pub: Oct 7, 16
Plant-Based Liver Dishes
This Vegan Gourmet Restaurant Makes a Cruelty-Free 'Faux Gras'
As plant-based diets become more popular across the world, there are a greater number of vegan gourmet dishes being created. ‘Gentle Gourmet’ in Paris, France is one restaurant that... [More]
Vegan Caviar Alternatives - 'Cavi-art' is a Plant-Based Caviar Made from Seaweed
SCORE 3.4
This Year and Mild 316 Clicks Pub: Jan 2, 18
Vegan Caviar Alternatives
'Cavi-art' is a Plant-Based Caviar Made from Seaweed
‘Cavi-art’ from Plant Based Foods is a vegan caviar product that introduces a flavorful, shelf-stable and sustaunable alternative to the popular luxury product. The plant-based caviar... [More]
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