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Luxe Veganism

Veganism aims to establish itself in the luxury market

Implications - Veganism is now, as a marketing tool, being positioned to define itself in a more “upscale” market. This more explicit targeting to high-income demographics undercuts long-established assumptions, and reveals the industry’s renewed focus to rebrand its appeal after it has been found that the majority of this lifestyle’s subscribers are not from higher income brackets—revealing the importance of adaptable marketing in changing long-established narratives.
Workshop Question - How can your brand adopt, or put to better use, more adaptable forms of marketing?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 70 Examples:
112,891 Total Clicks
Date Range:
Sep 16 — Aug 19
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Apple Leather Handbags
Apple Leather Handbags
LUCKYNELLY Makes the World's First Vegan Luxury Handbags from Fruit
A luxury vegan handbag made from apples? Yes, LUCKYNELLY makes designs that are 100% vegan and biodegradable. Using a sustainable, upcycling cradle-to-cradle process, apple leather is created. This... MORE
Luxury Vegan Chocolates
Luxury Vegan Chocolates
This Luxury Chocolate Offers a Wide Range of Flavors
The vegan chocolates offered by ‘Nohmad Snack Co.’ are a dessert that’s ideal for people on restrictive diets—whether chosen for health purposes or personal ones. The... MORE
Avocado-Shaped Gelato Desserts
Avocado-Shaped Gelato Desserts
Snowflake Gelato's 'Avo-Lato' is Served in Real Avocado Skin
London’s Snowflake produces handcrafted artisan luxury gelato desserts made from all-natural ingredients—avocado is at the center of its newest creation. The ‘Avo-Lato’ is a... MORE
Luxury Vegan Jacket Collections
Luxury Vegan Jacket Collections
VAUTE Couture Announced the Launch of Its New Winter Jacket Line
VAUTE Couture, a luxury vegan fashion brand, has announced the launch of its new line of vegan winter coats. The brand was founded in 2008 by entrepreneur Leanne Mai-ly Hilgart who wanted to bridge... MORE
Vegan-Friendly Tea Parties
Vegan-Friendly Tea Parties
The Egerton House Hotel is Now Offering a 'Vegan Afternoon Tea'
In order to cater to those with a specialty diet and a desire for “spontaneous luxury,” the Egerton House Hotel created a Vegan Afternoon Tea. The specifically curated tea event includes... MORE
Plant-Based Liver Dishes
Plant-Based Liver Dishes
This Vegan Gourmet Restaurant Makes a Cruelty-Free 'Faux Gras'
As plant-based diets become more popular across the world, there are a greater number of vegan gourmet dishes being created. ‘Gentle Gourmet’ in Paris, France is one restaurant that... MORE
Vegan Caviar Alternatives
Vegan Caviar Alternatives
'Cavi-art' is a Plant-Based Caviar Made from Seaweed
‘Cavi-art’ from Plant Based Foods is a vegan caviar product that introduces a flavorful, shelf-stable and sustaunable alternative to the popular luxury product. The plant-based caviar... MORE
Luxury Vegan Knitwear
Luxury Vegan Knitwear
Knitwear Brand Behind 'Harry Potter,' Lochaven of Scotland, is Now Vegan
Lochaven of Scotland, the knitwear brand that was responsible for creating the majority of costumes worn by the cast of ‘Harry Potter,’ has recently announced its commitment to using... MORE

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Stylish Vegan Leather Lunchboxes
Stylish Vegan Leather Lunchboxes
The Modern Picnic Lunchboxes are Stylish Enough for Professionals
Unisex Cruelty-Free Jackets
Unisex Cruelty-Free Jackets
Velu Launched The Multiverse Jacket That's Both Vegan and Sustainable
Artwork-Covered Festival Fashions
Artwork-Covered Festival Fashions
The VELU 'Multiverse Jacket' Has an Adjustable Design and More
All-Vegan Fashion Boutiques
All-Vegan Fashion Boutiques
The Imperative Makes Clothes, Shoes, and Lifestyle Products Available
Futuristic Chunky Vegan Sneakers
Futuristic Chunky Vegan Sneakers
The Shoes 53045 Bump’Air Spotlight a Bold & Chic Yellow Colorway
Vegan Ocean Plastic Footwear
Vegan Ocean Plastic Footwear
The Duuo 'FENIX' Sneakers are 100% Animal Product-Free
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Low-Impact Eco Sneakers
The Norm Sustainable Sneakers are Made from 90% Recycled Materials
70s-Inspired Seasonal Menswear
70s-Inspired Seasonal Menswear
The Nanushka Fall/Winter 2019 Range Boasts Minimal Designs
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Sustainable Vegan Streetwear
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The Nanushka FW19 Capsule Boasts Contemporary Functional Designs
Vegan Fashion Weeks
Vegan Fashion Weeks
This Ethical Four-Day Event is the First of Its Kind
Milkweed-Insulated Outerwear
Milkweed-Insulated Outerwear
Quartz Co.'s 'Milkweed Collection' Features Vegan-Friendly Jackets
Ultra-Sustainable Minimalist Clothing Collections
Ultra-Sustainable Minimalist Clothing Collections
Pangaia Fully Embraces the Ecological Agenda
Dedicated Avocado Museums
Dedicated Avocado Museums
'The Cado' is a Pop-Up Museum Solely Dedicated to California Avocados
Avocado-Packed QSR Meals
Avocado-Packed QSR Meals
These New Wendy’s Menu Items are Flavorful and Satisfying
Colorful Tapioca Crepes
Colorful Tapioca Crepes
NYC's Market Ipanema Colors Its Crepes with Vegetable and Fruit Juice
Avocado-Infused Pancakes
Avocado-Infused Pancakes
The Hass Bistro's Avocado Pancakes are Layered with Avocado Whipped Cream
Chocolate Avocado Easter Eggs
Chocolate Avocado Easter Eggs
Dominique Ansel's New Chocolate 'Huevocado' Celebrates Easter
Creamy Avocado Popsicles
Creamy Avocado Popsicles
Chill Pop's Avocado Mint Chip is a Healthier Take on Mint Chocolate Chip
Cold-Smoked Salmon Sandwiches
Cold-Smoked Salmon Sandwiches
The Einstein Bros. SuperNova Sandwich is Fresh and Light
Creamy Avocado Cocktails
Creamy Avocado Cocktails
Bar Mezzana's Avocado Toast Cocktail Has Kale and Spiced Breadcrumbs
Crispy Avocado Chips
Crispy Avocado Chips
AvoLov Makes Seasoned Snacks from Real Hass Avocados
Ethical Vegan Condoms
Ethical Vegan Condoms
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Vegan Peanut Milks
Vegan Peanut Milks
Elmhurst Milked's 'Milked Peanuts' is an Innovative Nut Beverage Product
Savory Vegan Pies
Savory Vegan Pies
'Kevin' is the First-Ever All-Vegan Pie from UK Pie Chain Pieminister
Private-Label Plant-Based Products
Private-Label Plant-Based Products
Aldi's 'Earth Grown' is a Line of Vegan and Vegetarian Products
Coconut Milk Mousse Cups
Coconut Milk Mousse Cups
Amai's Vegan Cococreme Mousse is Free From Soy, Dairy and Gluten
Vegan Pizza Bites
Vegan Pizza Bites
Amy's Kitchen Launched Free-From Vegan Pizza Snacks
Adult Gummy Vitamins
Adult Gummy Vitamins
Vitamin Labs Inc Has a New Collection of Health-Enhancing Gummies
Subscription Self-Care Kits
Subscription Self-Care Kits
The #MIYSELFCARE Box Delivers Monthly Mix-It-Yourself Solutions
Zero-Alcohol Gin Alternatives
Zero-Alcohol Gin Alternatives
'Surendran & Bownes Edition Zero: Labdanum' is a Gin Alternative
Vegan Caviar Dishes
Vegan Caviar Dishes
Los Angeles' PYT Serves Tonburi as an Alternative to Roe
Vegan Vitamin Burgers
Vegan Vitamin Burgers
Moving Mountains Foods' 'B12 Burger' is Enriched with Vitamin B12
Apple-Based Dog Accessories
Apple-Based Dog Accessories
This Vegan, Glow-in-the-Dark Dog Set is Made from Apple Leather
Vegan Fast Food Pop-Ups
Vegan Fast Food Pop-Ups
London's 'Pure Filth' Pop-Up Shares Healthy Plant-Based Fast Food
Apple Leather Heels
Apple Leather Heels
Veerah's Vegan Leather Shoes are Made with Fibers Extracted from Apple Peels
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Vegan Fantasy-Inspired Shoes
These Star Wars-Themed Silver Resistance High Tops are Ethically Made
Celebratory Vegan Handbags
Celebratory Vegan Handbags
The Matt & Natt x Indigo Capsule Collection Celebrates Canada 150
Coconut Milk Caramels
Coconut Milk Caramels
Cocomels are Dairy-Free, Vegan-Friendly Coconut Caramels
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Vegan Grocery Stores
The Orchard Grocer is a Fully Vegan Shop in NYC
Vegan Pancake Mixes
Vegan Pancake Mixes
Foodstirs' Organic Sunday Stacks Pancake Mix Features Clean Ingredients
Vegan Deli Restaurants
Vegan Deli Restaurants
Montreal's Gusta Foods is a New Gourmet, Plant-Based Restaurant
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The Birch Benders Peanut Butter Protein Pancake Mix is Quick to Prepare
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The UK-Based Company 'Muslim History Tours' Offers a Halal Afternoon Tea Service
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Vegan Mason Jar Soups
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This Mask from Dr. Dennis Gross is Worn Overnight to Revitalize Skin
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by CHLOE and Black Tap are Collaborating on Elaborate Desserts
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