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Luxe Veganism

Veganism aims to establish itself in the luxury market

Implications - Veganism is now, as a marketing tool, being positioned to define itself in a more “upscale” market. This more explicit targeting to high-income demographics undercuts long-established assumptions, and reveals the industry’s renewed focus to rebrand its appeal after it has been found that the majority of this lifestyle’s subscribers are not from higher income brackets—revealing the importance of adaptable marketing in changing long-established narratives.

Workshop Question - How can your brand adopt, or put to better use, more adaptable forms of marketing?

SCORE 5.3

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 54 Examples: 69,504 Total Clicks

Date Range: Sep 16 - Apr 18

Trending: This Year and Warm

Consumer Insight Topics: Marketing Lifestyle Food Health Drinking

Featured Examples

Apple Leather Handbags - LUCKYNELLY Makes the World's First Vegan Luxury Handbags from Fruit

SCORE 7.6

Hot 2,915 Clicks Pub: Jan 15, 18

Apple Leather Handbags

LUCKYNELLY Makes the World's First Vegan Luxury Handbags from Fruit

A luxury vegan handbag made from apples? Yes, LUCKYNELLY makes designs that are 100% vegan and biodegradable. Using a sustainable, upcycling cradle-to-cradle process, apple leather is created. This... [More]

Luxury Vegan Chocolates - This Luxury Chocolate Offers a Wide Range of Flavors

SCORE 4.9

Average 1,494 Clicks Pub: Sep 6, 16

Luxury Vegan Chocolates

This Luxury Chocolate Offers a Wide Range of Flavors

The vegan chocolates offered by ‘Nohmad Snack Co.’ are a dessert that’s ideal for people on restrictive diets—whether chosen for health purposes or personal ones. The... [More]

Avocado-Shaped Gelato Desserts - Snowflake Gelato's 'Avo-Lato' is Served in Real Avocado Skin

SCORE 6

This Year and Warm 496 Clicks Pub: Apr 24, 18

Avocado-Shaped Gelato Desserts

Snowflake Gelato's 'Avo-Lato' is Served in Real Avocado Skin

London’s Snowflake produces handcrafted artisan luxury gelato desserts made from all-natural ingredients—avocado is at the center of its newest creation. The ‘Avo-Lato’ is a... [More]

Vegan-Friendly Tea Parties - The Egerton House Hotel is Now Offering a 'Vegan Afternoon Tea'

SCORE 4

Average 423 Clicks Pub: Mar 28, 17

Vegan-Friendly Tea Parties

The Egerton House Hotel is Now Offering a 'Vegan Afternoon Tea'

In order to cater to those with a specialty diet and a desire for “spontaneous luxury,” the Egerton House Hotel created a Vegan Afternoon Tea. The specifically curated tea event includes... [More]

Plant-Based Liver Dishes - This Vegan Gourmet Restaurant Makes a Cruelty-Free 'Faux Gras'

SCORE 2.5

Mild 223 Clicks Pub: Oct 7, 16

Plant-Based Liver Dishes

This Vegan Gourmet Restaurant Makes a Cruelty-Free 'Faux Gras'

As plant-based diets become more popular across the world, there are a greater number of vegan gourmet dishes being created. ‘Gentle Gourmet’ in Paris, France is one restaurant that... [More]

Vegan Caviar Alternatives - 'Cavi-art' is a Plant-Based Caviar Made from Seaweed

SCORE 3.1

Mild 372 Clicks Pub: Jan 2, 18

Vegan Caviar Alternatives

'Cavi-art' is a Plant-Based Caviar Made from Seaweed

‘Cavi-art’ from Plant Based Foods is a vegan caviar product that introduces a flavorful, shelf-stable and sustaunable alternative to the popular luxury product. The plant-based caviar... [More]