Menstrual subscriptions go further than offering feminine hygiene products
Implications - Subscriptions for feminine hygiene are offering more than the standard products themselves, and are choosing to also include informative, empowering, and complementary items to aid women and girls as they experience their periods. This shift is highly reactive in nature, as it follows the female-led activism focused on reducing shame and stigma around menstruation, and, bigger than that, a push for more importance being placed on women's health.
Workshop Question - Think about where consumers are dissatisfied, passionately so, within your brand's area of expertise. How can your brand accommodate rather than exclude these demographics?
Trend Themes
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Destigmatizing Menstruation — The trend of destigmatizing menstruation has led to subscriptions including informative and empowering items to help women experience their periods without shame.
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Personalized Menstrual Care — The trend of personalized menstrual care has led to subscriptions providing introductory kits, AI predictions, and hormone-balancing baked goods based on a customer's individual cycle.
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Eco-friendly Menstrual Care — The trend of eco-friendly menstrual care has led to subscriptions offering organic and sustainable products, with a portion of the cost going towards initiatives that address period poverty.
Industry Implications
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Health and Wellness — Business professionals in the health and wellness industry can capitalize on personalized menstrual care and hormone-balancing baked goods trends to provide unique menstrual care options for customers.
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E-commerce — Business professionals in the e-commerce industry can take advantage of the eco-friendly menstrual care trend by offering organic and sustainable menstrual products through subscription services.
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Marketing — Business professionals in the marketing industry can leverage the destigmatizing menstruation trend to create advertising campaigns that help to normalize the discussion around periods and menstrual care.
