In addition to offering an organic tampon and pad subscription service, LOLA is now introducing a boxed set of first-time period products.
The 'First Period Kit' is packaged in a keepsake box and is made up of a neutral canvas carrying pouch, a sticker set for period tracking and an instructional information card. True to the brand's philosophy the included pads, liners and tampons of different sizes are made from 100% organic cotton, without toxins, dyes or synthetic additives.
The kit also gives access to a $5 credit that can be put towards a new service subscription through LOLA. Online, the brand also shares a free, downloadable e-book resource written by pediatrician Dr. Lisa Stern called 'LOLA's Personal, Honest, Real-Life Guide to Your First Period.'
Key Themes Behind This Trend
- Organic Menstruation Products
- Opportunity for innovative companies to create organic and toxin-free menstruation products for first-time users.
- Keepsake Period Kits
- Potential for businesses to develop keepsake period kits that provide essential products along with educational resources for first-time menstruators.
- Period Subscription Services
- Disruptive innovation opportunity to create subscription services that offer customized period products and resources for first-time menstruators.
Where This Applies
- Personal Care
- Personal care industry can tap into the demand for organic menstruation products and comprehensive first-time period kits.
- E-commerce
- E-commerce platforms have an opportunity to offer subscription services for period products along with educational resources.
- Publishing
- Publishing industry can create digital resources, such as e-books, that provide guidance and information for first-time menstruators.
