Travel Relief

Brands hone in on traveler experience with the goal of anxiety reduction

Implications - With the process of travel often being a source of anxiety for consumers, brands are developing designs, products and tools that provide relief to those who experience travel-induced stress. These innovations reveal the growing importance for brands to go further than functionality in creating positive consumer perceptions, and instead dive into areas related to user experience that had previously been neglected--ultimately creating more valuable, loyalty-based connections between the brand and the consumer.
SCORE 8.4
Popularity
Activity
Freshness
Megatrends
Patterns
42,832 Total Clicks
May 17 - Feb 18
Fresh and Warm
WorldBusinessLifestyleTravelHealth
Featured Examples
In-Flight Well-Being Apps - Air France and Mind Keep Travelers Relaxed and Happy During Flights
SCORE 10
New and Viral 100 Clicks Pub: Feb 1, 18
In-Flight Well-Being Apps
Air France and Mind Keep Travelers Relaxed and Happy During Flights
Air France and Mind, a popular mediation app, have partnered to help travelers who often experience anxiety and general discomfort while flying. Considering that at any given moment, there are... [More]
Stress-Relieving Interior Design Firms - Icrave Creates Relaxing Spaces in Stressful Environments
SCORE 8
This Year and Hot 3,688 Clicks Pub: May 5, 17
Stress-Relieving Interior Design Firms
Icrave Creates Relaxing Spaces in Stressful Environments
The New York-based interior design firm Icrave had its beginnings designing bars and restaurants, and now focuses on creating spaces that are relaxing in environments where people often find... [More]
Mid-Air Meditation Platforms - Headspace's Airline Partnerships Help Travelers Keep Calm in the Sky
SCORE 9.2
New and V. Hot 38 Clicks Pub: Feb 1, 18
Mid-Air Meditation Platforms
Headspace's Airline Partnerships Help Travelers Keep Calm in the Sky
For all the benefits of commercial flight, Headspace’s airline partnerships show that the mode of travel will always be a potentially uncomfortable one. However, these partnerships also show... [More]
Stress-Reducing Airline Food - 'Monarch Mood Food' was Designed by a Food Psychologist
SCORE 4.4
This Year and Average 185 Clicks Pub: Aug 28, 17
Stress-Reducing Airline Food
'Monarch Mood Food' was Designed by a Food Psychologist
Travel can be anxiety-inducing, but Monarch Airlines’ ‘Monarch Mood Food’ is designed to help passengers relax and better enjoy themselves while flying. The airline food was... [More]
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