Category
Lifestyle
Assisted Choices
Trend cluster
Category
Travel
Relief
Brands hone in on traveler experience with the goal of anxiety reduction.
4.0
Trend score
Trend
What is the Travel Relief trend?
Travel Relief: With the process of travel often being a source of anxiety for consumers, brands are developing designs, products and tools that provide relief to those who experience travel-induced stress. These innovations reveal the growing importance for brands to go further than functionality in creating positive consumer perceptions, and instead dive into areas related to user experience that had previously been neglected--ultimately creating more valuable, loyalty-based connections between the brand and the consumer.
Trend themes
Themes within the Travel Relief trend
Three behaviours holding the trend together01
Creating Welcoming and Relaxing Environments
Interior design firms like Icrave are innovating to create spaces that are well-lit with soothing lighting to turn potentially stressful environments into spaces that keep people at ease.
02
Airline Food that Reduces Travel Anxiety
Food brands like Monarch Airlines' Monarch Mood Food are innovating to create food boxes that include specific ingredients to help reduce anxiety and promote relaxation during the flight.
03
Mid-Air Well-Being Apps
Wellness and meditation apps like Headspace partnering with airlines around the world are creating mid-air meditation platforms to help travelers alleviate anxiety and sleep problems during flights.
Industry implications
What the Travel Relief trend means for industry
Where the trend changes the playbookFor
Interior Design
Interior design firms can capitalize on the opportunity of designing spaces that reduce stress and anxiety, ultimately creating greater customer satisfaction and loyalty.
For
Food and Beverage
Food brands can take advantage of the opportunity to create menu options that contain specific ingredients to promote relaxation and reduce anxiety, leading to a better customer experience and positive brand image.
For
Wellness and Meditation
Wellness and meditation apps can partner with airlines and other travel brands to bring their platforms on board, creating opportunities for travelers to reduce stress and promote well-being while traveling.
Workshop question
What are some of the experience-related processes that your brand has neglected? How can it improve them?
Trend signals
Trend signals for Travel Relief
Trend score 4.0 out of 10, from popularity 70%, activity 43%, freshness 8%.
Popularity70%
Activity43%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Travel Relief trend
4 featured examples from May 5, 2017 to Feb 1, 2018CategoryLifestyle
Stress-Relieving Interior Design Firms
Icrave Creates Relaxing Spaces in Stressful Environments
Interior design professionals can innovate by focusing on stress-relieving design in high-pressure environments.
CategoryLifestyle
In-Flight Well-Being Apps
Air France and Mind Keep Travelers Relaxed and Happy During Flights
To keep up with the growing demand for wellness and personalized experience, airlines can invest in the partnership with wellness apps and other forms of innovative technology to…
CategoryLifestyle
Mid-Air Meditation Platforms
Headspace's Airline Partnerships Help Travelers Keep Calm in the Sky
Disruptive innovation opportunities for airlines to partner with mindfulness and wellness brands to offer in-flight meditation and relaxation experiences.
CategoryWorld
Stress-Reducing Airline Food
'Monarch Mood Food' was Designed by a Food Psychologist
Airline companies can revolutionize the in-flight experience by providing stress-reducing food that improves passengers' mental and physical well-being.
