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Travel Relief

Brands hone in on traveler experience with the goal of anxiety reduction

Implications - With the process of travel often being a source of anxiety for consumers, brands are developing designs, products and tools that provide relief to those who experience travel-induced stress. These innovations reveal the growing importance for brands to go further than functionality in creating positive consumer perceptions, and instead dive into areas related to user experience that had previously been neglected--ultimately creating more valuable, loyalty-based connections between the brand and the consumer.

Workshop Question - What are some of the experience-related processes that your brand has neglected? How can it improve them?

SCORE 5.5

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4 Featured, 32 Examples: 59,113 Total Clicks

Date Range: May 17 - Feb 18

Trending: Average

Consumer Insight Topics: World Business Lifestyle Travel Health

Featured Examples

Stress-Relieving Interior Design Firms - Icrave Creates Relaxing Spaces in Stressful Environments

SCORE 7

Warm 4,258 Clicks Pub: May 5, 17

Stress-Relieving Interior Design Firms

Icrave Creates Relaxing Spaces in Stressful Environments

The New York-based interior design firm Icrave had its beginnings designing bars and restaurants, and now focuses on creating spaces that are relaxing in environments where people often find... [More]

In-Flight Well-Being Apps - Air France and Mind Keep Travelers Relaxed and Happy During Flights

SCORE 6.4

Warm 963 Clicks Pub: Feb 1, 18

In-Flight Well-Being Apps

Air France and Mind Keep Travelers Relaxed and Happy During Flights

Air France and Mind, a popular mediation app, have partnered to help travelers who often experience anxiety and general discomfort while flying. Considering that at any given moment, there are... [More]

Mid-Air Meditation Platforms - Headspace's Airline Partnerships Help Travelers Keep Calm in the Sky

SCORE 4.3

Average 214 Clicks Pub: Feb 1, 18

Mid-Air Meditation Platforms

Headspace's Airline Partnerships Help Travelers Keep Calm in the Sky

For all the benefits of commercial flight, Headspace’s airline partnerships show that the mode of travel will always be a potentially uncomfortable one. However, these partnerships also show... [More]

Stress-Reducing Airline Food - 'Monarch Mood Food' was Designed by a Food Psychologist

SCORE 3.2

Mild 357 Clicks Pub: Aug 28, 17

Stress-Reducing Airline Food

'Monarch Mood Food' was Designed by a Food Psychologist

Travel can be anxiety-inducing, but Monarch Airlines’ ‘Monarch Mood Food’ is designed to help passengers relax and better enjoy themselves while flying. The airline food was... [More]