Category
Business
Assisted Conversion
Trend cluster
Category
Non-Commital
Consumption
Brands place emphasis on the "testing" aspect of purchase journeys.
4.0
Trend score
Trend
What is the Non-Commital Consumption trend?
Non-Commital Consumption: Though product and concept testing has long been a standard across industries, brands are placing a greater emphasis on the post-development side of testing, focusing on the consumer purchase journey itself. Allowing for more flexibility in how consumers engage with their products offers a commitment-free approach for the consumer, taking some of the implicit pressure off of the shopping experience and therefore enhancing trust between the consumer and the brand.
Trend themes
Themes within the Non-Commital Consumption trend
Three behaviours holding the trend together01
Post-Development Testing
Product testing after development is focused on enhancing consumer trust and flexibility, allowing them to engage with products commitment-free.
02
Augmented Reality (AR)
Advancements in AR technology have allowed businesses to offer consumers a virtual experience when testing products.
03
Digital Personalization
Personalized digital experiences are becoming increasingly popular and allow brands to showcase their products in a unique, customizable way.
Industry implications
What the Non-Commital Consumption trend means for industry
Where the trend changes the playbookFor
Retail
Retailers are implementing new technologies and personalization techniques to enhance customer experience and increase brand loyalty.
For
Furniture
Augmented reality is changing the way consumers visualize furniture in their own homes and offering a new level of convenience when it comes to purchasing.
For
Beauty
Augmented reality makeup apps and tools are revolutionizing the beauty industry and changing the way consumers purchase products online.
Workshop question
How can your brand offer better commitment-free customer experiences with its products or services?
Trend signals
Trend signals for Non-Commital Consumption
Trend score 4.0 out of 10, from popularity 57%, activity 56%, freshness 8%.
Popularity57%
Activity56%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Non-Commital Consumption trend
6 featured examples from Oct 19, 2017 to Apr 10, 2019CategoryFashion
Romantic Digital Tattoos
Tiffany & Co.'s Tool Customizes Digital Valentine's Day Tattoos
Jewelry brands can use digital tattoos to create interactive content that engages and attracts a younger, tech-savvy audience.
CategoryTech
Experiential Tech-Branded Pop-up Stores
The Google Pop-Up Store is Happening in New York City
The industry can leverage experiential tech pop-up stores to showcase the latest product innovation and attract customers to the stores that they may have missed otherwise.
CategoryFashion
AR Beauty Tools
Benefit Launched a New Artificial Reality Brow Tool
Utilizing AR technology to enhance the customer experience and provide personalized recommendations for makeup products.
CategoryFashion
AR Makeup Apps
Estee Lauder and Youcam Makeup Offer AR Makeup for Its Beauty Advisers
The beauty industry can leverage AR tech to enhance customer experiences and to optimize its employee training programs.
CategoryTech
AR Furniture Previews
New Volumes is Presenting Its Collection 01 in Augmented Reality
Incorporation of augmented reality and unique materials to design and produce innovative furniture pieces.
CategoryArt & Design
AR Furniture Placement Ads
This Wayfair Ad Promotes its New Technology
With advancements in AR and 3D technology, the furniture retail industry can improve customer shopping experiences through allowing them to visualise furniture placements in their…
