Brands place emphasis on the "testing" aspect of purchase journeys
Implications - Though product and concept testing has long been a standard across industries, brands are placing a greater emphasis on the post-development side of testing, focusing on the consumer purchase journey itself. Allowing for more flexibility in how consumers engage with their products offers a commitment-free approach for the consumer, taking some of the implicit pressure off of the shopping experience and therefore enhancing trust between the consumer and the brand.
Workshop Question - How can your brand offer better commitment-free customer experiences with its products or services?
Trend Themes
1. Post-development Testing - Product testing after development is focused on enhancing consumer trust and flexibility, allowing them to engage with products commitment-free.
2. Augmented Reality (AR) - Advancements in AR technology have allowed businesses to offer consumers a virtual experience when testing products.
3. Digital Personalization - Personalized digital experiences are becoming increasingly popular and allow brands to showcase their products in a unique, customizable way.
Industry Implications
1. Retail - Retailers are implementing new technologies and personalization techniques to enhance customer experience and increase brand loyalty.
2. Furniture - Augmented reality is changing the way consumers visualize furniture in their own homes and offering a new level of convenience when it comes to purchasing.
3. Beauty - Augmented reality makeup apps and tools are revolutionizing the beauty industry and changing the way consumers purchase products online.
