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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,424 more

Non-Commital Consumption

Brands place emphasis on the "testing" aspect of purchase journeys

Implications - Though product and concept testing has long been a standard across industries, brands are placing a greater emphasis on the post-development side of testing, focusing on the consumer purchase journey itself. Allowing for more flexibility in how consumers engage with their products offers a commitment-free approach for the consumer, taking some of the implicit pressure off of the shopping experience and therefore enhancing trust between the consumer and the brand.
Workshop Question - How can your brand offer better commitment-free customer experiences with its products or services?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
60,596 Total Clicks
Date Range:
Oct 17 — Apr 19
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Romantic Digital Tattoos
Romantic Digital Tattoos
Tiffany & Co.'s Tool Customizes Digital Valentine's Day Tattoos
Although Valentine’s Day is associated with purchasing jewelry for someone special, Tiffany & Co. is approaching the February holiday with an unexpected campaign that helps consumers to... MORE
Experiential Tech-Branded Pop-up Stores
Experiential Tech-Branded Pop-up Stores
The Google Pop-Up Store is Happening in New York City
The Google pop-up store will soon open its doors in New York’s Flatiron District, offering consumers a sneak peak into the future of technology. The impressive space is filled with Google&#... MORE
AR Beauty Tools
AR Beauty Tools
Benefit Launched a New Artificial Reality Brow Tool
Well-known cosmetics company Benefit revealed it will soon be releasing ‘Brow Try-On,’ an artificial reality brow tool. The company best known for its eyebrow makeup products and Brow... MORE
AR Makeup Apps
AR Makeup Apps
Estee Lauder and Youcam Makeup Offer AR Makeup for Its Beauty Advisers
Estee Lauder and YouCam Makeup have partnered to offer beauty advisers the opportunity to test different products during live training sessions. YouCam uses augmented reality to offer real-time... MORE
AR Furniture Previews
AR Furniture Previews
New Volumes is Presenting Its Collection 01 in Augmented Reality
Natural materials like wood and stone have the ability to stand the test of time and to spark interest in the dolomite-based material used in its Collection 01, New Volumes is bringing a classic... MORE
play_circle_filled AR Furniture Placement Ads
AR Furniture Placement Ads
This Wayfair Ad Promotes its New Technology
The new Wayfair ad reveals the brand’s new technology, which it created in collaboration with ASUS and Verizon. The ad shows that by downloading the Wayfair 3D/AR video, users are able to... MORE

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