Model Diana B stars in 'Diana,' a conceptual Anna Kirikova editorial that highlights dramatic and unexpected makeup. The photographer captures her subject in a dimly lit setting, teaming up with makeup artist Tanya Savinova to bring her bold look to life.
Savinova opts for cool blue face paint, and textured string to make Diana stand out. While the model's hair is slicked back, her blue face makeup exudes an otherworldly aesthetic. Additionally, pieces of thread are placed strategically atop her face and hair, creating a textural effect that is artful in its execution.
Captured for website Beauty Scene, this editorial highlights the fashion and beauty industry's newfound focus on maximalism. While subtlety and minimalism have reigned in past seasons, a resurgence of conceptual styling and makeup is reframing the industry's current landscape.
Image Credit: Anna Kirikova
Why This Trend Is Growing
- Maximalist Styling
- The resurgence of conceptual styling and makeup is reframing the industry's current landscape, providing opportunities for bold and elaborate designs in fashion and beauty.
- Texture Play
- Using textured elements like string in makeup and hair creations creates a unique visual effect, inviting innovation in the beauty industry for creating artistic and eye-catching looks.
- Artful Execution
- The use of artful techniques in makeup application, such as placing thread strategically, presents opportunities for experimentation and creativity, pushing the boundaries of traditional beauty practices.
Industries Being Reshaped
- Fashion
- The fashion industry can embrace maximalist styling and incorporate bold and elaborate designs in clothing and accessories to cater to the current trend towards conceptual aesthetics.
- Beauty
- The beauty industry can explore the use of textured elements like string in makeup and hair creations to offer unique and eye-catching looks, appealing to consumers seeking artistic expressions.
- Art and Photography
- The art and photography industries can draw inspiration from the artful execution seen in makeup application, incorporating unconventional techniques and materials to create visually striking images.
