For the purposes of selling a car, augmented reality is an invaluable tool for simulating a realistic driving experience, but it also makes it possible for experiences to be created that would not be possible in the real world—this is the case with the Audi Quattro Coaster app.
Audi's new augmented reality app lets users create an incredible test track to see how the cars are able to navigate even the most challenging design details with ease. For best results, Audi suggests making the most of all spaces in a room, including pieces of furniture, the floor and the ceiling.
With this app, Audi has also included a unique feature that makes the car virtually jump out of the TV. The technology used serves as an extension of its TV commercial, so that users are able to scan the TV screen and have the phone screen take over. As Audi describes, "you will find that the car is running through the TV route and into the room."