For the purposes of selling a car, augmented reality is an invaluable tool for simulating a realistic driving experience, but it also makes it possible for experiences to be created that would not be possible in the real world—this is the case with the Audi Quattro Coaster app.
Audi's new augmented reality app lets users create an incredible test track to see how the cars are able to navigate even the most challenging design details with ease. For best results, Audi suggests making the most of all spaces in a room, including pieces of furniture, the floor and the ceiling.
With this app, Audi has also included a unique feature that makes the car virtually jump out of the TV. The technology used serves as an extension of its TV commercial, so that users are able to scan the TV screen and have the phone screen take over. As Audi describes, "you will find that the car is running through the TV route and into the room."
Key Themes Behind This Trend
- Augmented Reality Experiences
- Audi's Quattro Coaster app demonstrates the potential for augmented reality to create immersive experiences that go beyond reality.
- Interactive Test Tracks
- The ability to design and test custom roller coaster tracks using the Audi Quattro Coaster app opens up opportunities for interactive and engaging experiences in the amusement park industry.
- Virtual Extensions of TV Commercials
- Audi's use of augmented reality technology to extend their TV commercial into a virtual experience highlights the potential for interactive and engaging marketing campaigns.
Where This Applies
- Automotive
- The automotive industry can explore the use of augmented reality to enhance the car shopping experience and allow customers to virtually test drive vehicles.
- Amusement Park
- Amusement parks can leverage augmented reality and interactive roller coaster experiences to provide visitors with unique and thrilling attractions.
- Advertising
- The advertising industry can utilize augmented reality and virtual extensions of TV commercials to create immersive and interactive marketing campaigns.
