Allergy-Friendly Cookies

The Safe + Fair Food Company Creates Non-GMO, Clean Label Snacks

Finding allergen-free snacks can be a challenge for many parents who want to send their children to school with options that they will enjoy, but The Safe + Fair Food Company creates allergy-friendly cookies that will satisfy both adults and kids alike.

The Kid's Stuff brand from The Safe + Fair Food Company introduces nut-free, clean label and non-GMO cookies that are also free from artificial ingredients and trans fats. Varieties include Abby's Chocolate Chip Cookies and Remy's Cinnamon Grahams, both of which are made with a base of whole grains and other nourishing ingredients.

In the future, The Safe + Fair Food Company has plans to expand the assortment of products it offers through The Kid's Stuff with Gavin's Granola, Quinn's Crackers, Jane's Trail Mix and Claire's Bars.

Allergen-free Snacks
Creating clean label, non-GMO snacks free from common allergens presents a disruptive innovation opportunity for the food industry.
Nut-free Baked Goods
Developing baked goods that are free from nuts and other common allergens provides a disruptive innovation opportunity for the baking industry.
Whole Grain Snacks
Introducing clean label, non-GMO, whole grain snacks can be a disruptive innovation opportunity in the snack food market.

Where This Applies

Food
Creating allergen-free snacks can offer a competitive advantage and a disruptive innovation opportunity for food companies.
Baking
Developing and producing nut-free baked goods using clean label and non-GMO ingredients present a disruptive innovation opportunity in the baking industry.
Snack Food
Introducing snacks made with whole grains and free from common allergens presents a disruptive innovation opportunity in the snack food industry.
SCORE
2.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Millennial
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
POPULARITY
Popularity 35%
Activity 20%
Freshness 8%

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