In collaboration with Samsung, cosmetics company NYX created the 'Impossibly NYX Professional Makeup' VR tutorial, giving fans the chance to partake in an immersive, inspiring and educational experience.
At select NYX makeup stores, consumers will be able to try the virtual reality makeup tutorial by putting on a Samsung Gear VR headset. Inside the experience, fans will be shown how to create a variety of beauty looks by vloggers and influencers Kristen Leanne, Mykie and Karen Sarahi Gonzales. Since the immersive makeup tutorial experience unfolds in-store, consumers have the chance to make the most of a special discount to purchase products and recreate their favorite looks.
Although the Impossibly NYX Professional Makeup experience is currently only available at a handful of NYX Professional Makeup stores, the coming year will see the VR makeup tutorials offered at its 42 retail shops nationwide.