Trend cluster
Category

Flex
Workplace

Employers cater to the flexible work practices preferred by Millennials.

Collaborative Checklist AppsRemote Team Management PlatformsFlexible Career PlatformsFlexible Hourly Working SchedulesTime Off-Managing Apps

Trend

What is the Flex Workplace trend?

Flex Workplace: With Millennial work preferences revolving around flexible schedules, businesses are employing various tools that allow them to manage and coordinate the diversity of their workforce's' working styles. This shift allows for employees to maintain a healthy work-life balance, while ensuring that employers are able to create a more productive business–with the added benefit that these adaptive work schedules function as a key recruitment tool.

Trend themes

Themes within the Flex Workplace trend

Three behaviours holding the trend together
01

Flexible Work Practices

As employers shift towards catering to Millennials' focus on work-life balance, there is an opportunity for disruptive innovation in the form of new software and tools that allow for this flexibility.

02

Remote Team Management

With the increasing number of remote teams, there is a disruptive innovation opportunity for project management tools that streamline communication and tracking of progress on tasks.

03

Flexible Job Platforms

As job seekers continue to demand more work flexibility, there is an opportunity for disruptive innovation in the form of job boards and platforms that cater to this demand and offer more than just a traditional 9-5 job.

Industry implications

What the Flex Workplace trend means for industry

Where the trend changes the playbook
For

HR Tech

HR tech companies can capitalize on the trend of flexible work practices by developing software and tools that help employers manage and coordinate diverse work schedules and work styles.

For

Project Management

Companies that specialize in project management tools can capture the trend of remote team management by developing software that streamlines communication and tracking of progress across different time zones and locations.

For

Job Boards

Job board companies can take advantage of the trend of flexible job platforms by creating websites and apps that cater to job seekers looking for work that offers more than just a traditional 9-5 job.

Workshop question

How can your brand accommodate Millennial work styles in a way that offers mutual benefits?

Trend signals

Trend signals for Flex Workplace

Trend score 2.6 out of 10, from popularity 42%, activity 27%, freshness 8%.

Popularity42%
Activity27%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer
Market
North America
Europe
Asia-Pacific