Kylie Jenner has revealed a third part to her 'Silver Series' cosmetics drop: a line of luxurious, high-quality makeup brushes. Individually, the brushes range from $16 to $48 USD. Or, you can purchase the entire brush set for $360 USD. These high-priced brushes have been compared to luxury alternatives such as MAC, Sephora and Sigma.
Although Jenner has received some critical responses due to the high price tag that's associated with the brushes, she has taken to Twitter to defend herself: "I have developed for you guys the most amazing luxury brushes ever, I am very excited! Real brushes don’t compare to synthetic brushes. Different performance/quality/everything. I am 100% down to do an entire synthetic line in the future which will ultimately be cheaper.”
The entire series will be available December 13th.
Image Credit: Instagram @kyliejenner, Instagram @kyliecosmetics
What Makes This Trend Stand Out
- Luxury Makeup Brushes
- The rise of high-priced, high-quality makeup brushes has created an opportunity for luxury brands to enter the market.
- Celebrity-endorsed Cosmetic Products
- The use of celebrity endorsements in the beauty industry has proven successful, leading to a trend of socialites and influencers developing their own cosmetic lines.
- Synthetic Makeup Brushes
- The development of synthetic makeup brushes could disrupt the market by offering a cheaper alternative to high-priced luxury options.
Sectors Adopting This
- Beauty
- The beauty industry has seen a rise in celebrity-endorsed cosmetic products and luxury makeup brushes.
- Fashion
- The fashion industry could explore opportunities with luxury makeup brushes as a fashion accessory.
- Manufacturing
- The manufacturing industry could explore the development of high-quality synthetic makeup brushes as a way to disrupt the current high-priced luxury brush market.
