An ideal afternoon at the beach requires a fair amount of gear, from towels to games to beach chairs and more, so the Stash cooler is designed to make it easier to bring one's beverages along as well. As opposed to the classic cooler design consisting of rigid plastic, the Stash cooler employs a soft, inflatable frame inspired by stand-up paddle boards.
Part of the appeal of stand-up paddle boards for casual watersports fans is the portability of the boards. Surfboards are exclusively rigid, meaning that they need to be tied to the roof of one's car, but many SUP boards are inflatable, allowing them to fold up for transport.
The Stash cooler is similar. While full of beverages, it's the same size as a normal cooler, but once it's been emptied it can deflate for easy storage and space efficiency on the ride home.