The synthetic sanitary products that are readily available around the world are being slammed by Oi (Organic Initiative) as being unsustainable feminine hygiene products for ladies to use. To combat this, Oi created organic cotton panty liners and tampons that are made from natural materials that aren't exposed to harsh chemicals. Moreover, the Oi products focus on being as straight-forward in it's branding as possible.
The packaging for Oi sanitary products was created by Cato Brand Partners and features slogans that are pithy and focused on how the product is better than the other brand options. "Biodegradable is not debatable," Safe, not synthetic" and "Pure inside, nothing to hide" are just a handful of the slogans that appear painted on the product packaging.