UberEats is pairing with local eateries to fill a demand-based gap through offering 'virtual restaurants' which will prepare unique menu offerings, based on the neighborhood it's in.
Although Uber is an incredibly convenient method of ordering takeout, the geographical limitations make it difficult for particular foods to be brought to one's door. For example, a diner looking to order a dish like bulgogi may struggle to find a nearby restaurant. In order to bridge this gap, Uber will take the consumer data gathered through the app to local restaurants, helping those spots set up a 'virtual restaurant' should they have the resources.
Using this data, Uber has helped a number of businesses open a virtual eatery, like Si-Pie in Chicago, a pizza place that now doubles as a virtual fried chicken restaurant.
Virtual Takeout Restaurants
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