Fans of the classic Philly Cheesesteak now have a convenient new way to order the sandwiches they love thanks to The Philly Cheesesteak Company, a new virtual restaurant from Kelly Operations Group. This new virtual restaurant has launched in 25 locations across the midwest and east coast and its exclusive menu can be found on platforms like Doordash, Uber Eats and Grubhub.
Alongside traditional sandwiches, like the classic Philly Cheesesteak, fans will find plenty of unique varieties like the Buffalo Chicken, Nashville Mac n Cheese with Nashville Hot Chicken and even the Veggie Philly made with mushrooms, peppers and onions.
Ghost kitchens that can only be found on third-party delivery apps are setting new standards for the delivery, and companies that have the right marketing know-how are thriving without physical storefronts.
What's Driving This Trend
- Virtual Restaurant Expansion
- Companies creating virtual restaurants are able to reach new markets without having to invest in physical storefronts.
- Customized Menu Creation
- Virtual restaurants provide an opportunity for companies to create unique and specialized menus catered to specific market segments.
- Third-party Delivery Dominance
- Ghost kitchens operating exclusively on third-party delivery apps are disrupting the traditional restaurant industry by setting new standards for delivery convenience.
Who This Affects Most
- Food Delivery
- The rise of virtual restaurants operating on food delivery apps is creating new opportunities for food delivery companies to partner with these businesses for mutual benefit.
- Restaurant Franchising
- Virtual restaurants provide a new avenue for restaurant franchisors to expand their offerings into new markets without the need for brick-and-mortar locations.
- Culinary Innovation
- Virtual restaurants allow for more experimentation and creativity in menu development, providing opportunities for culinary innovation and differentiation in the crowded restaurant space.
