Trend cluster
Category

Artificial
Health

Brands harness artificially intelligent functions to enhance health and fitness.

AI Personal Fitness TrainersAI Anti-Smoking AppsBrain-Tracking Diagnostic AppsHealth-Predicting Fitness PlatformsAI-Infused Fitness Plans

Trend

What is the Artificial Health trend?

Artificial Health: Apps focused on health and fitness are being created with AI capabilities that ultimately enhance the benefits they offer. This shift serves consumers who are seeking out personalized avenues of self-care, with AI's inherently adaptive nature being the ultimate channel to achieve such goals.

Trend themes

Themes within the Artificial Health trend

Three behaviours holding the trend together
01

AI-Powered Personalized Training

Fitness and health apps are incorporating AI capabilities to offer personalized training regimes tailored to individual needs and goals.

02

Holistic Health Forecasting

Platforms are using wearables and scientifically validated questionnaires to create forecasts on personal health, including potential injuries, burnout or illnesses.

03

AI-Enabled Diagnostic Apps

Healthcare startups are developing diagnostic apps that track symptoms and behavioral parameters to provide actionable information to physicians and caregivers.

Industry implications

What the Artificial Health trend means for industry

Where the trend changes the playbook
For

Fitness and Health

Fitness and health companies, personal trainers, and nutritionists can benefit from incorporating AI-powered personalization and forecasting capabilities into their products and services.

For

Healthcare

Healthcare providers, caregivers, and patients can benefit from AI-enabled diagnostic apps that track symptoms and provide personalized information to optimize treatment methods.

For

Technology

Technology companies can benefit from investing in AI-driven platforms that offer holistic health forecasting and other health-related AI capabilities.

Workshop question

How can your brand harness AI in a way that caters to consumers seeking personalization in their purchasing habits?

Trend signals

Trend signals for Artificial Health

Trend score 3.9 out of 10, from popularity 58%, activity 52%, freshness 8%.

Popularity58%
Activity52%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
  • Boomer
Market
North America
Europe
Asia-Pacific