Category
Business
Category Mashups
Trend cluster
Category
Stability-Based
Perk
Businesses reevaluate employee perks to center them around value and need.
3.2
Trend score
Trend
What is the Stability-Based Perk trend?
Stability-Based Perk: Brands have long addressed Millennial recruitment and retention with relatively superficial perks in the form of free liquor, snack fridges, in-office games and more–however it is slowly being understood that these perks are not what fosters happiness or longevity within a company. Businesses are adapting to new research surrounding this generation's preferred work culture by offering benefits that centralize around stability, income, professional advancement, and the prioritization of a work-life balance – all relatively practical values that have long been overlooked by employers when seeking out the Millennial recruit.
Trend themes
Themes within the Stability-Based Perk trend
Three behaviours holding the trend together01
Practical Work Perks
Companies are reevaluating employee perks to center them around value and need such as stability, income, professional advancement, and work-life balance.
02
Personalized Employee Benefits
Employers are offering personalized benefits, such as pet-centric or sleep-rewarding programs, to enhance employee satisfaction and retention.
03
Employee Micro-Learning Platforms
Companies are using micro-learning platforms to train new hires with premium and relevant content, providing personalized training modules on topics such as ethics and compliance, diversity and respect, personal performance, leadership, and workplace safety.
Industry implications
What the Stability-Based Perk trend means for industry
Where the trend changes the playbookFor
Human Resources
Human resource professionals can use these trends to better understand how to create a more effective employee benefits program that will lead to better employee retention and satisfaction.
For
Education
Education professionals can utilize employee micro-learning platforms to develop personalized learning modules on specific topics.
For
Healthcare
Healthcare organizations can consider offering fertility-focused corporate benefits to female employees to improve their mental, emotional, and overall health.
Workshop question
In what ways can your business let go of stereotypes within the recruitment process, and how can it better value the practical and professional needs of its prospective and current employees?
Trend signals
Trend signals for Stability-Based Perk
Trend score 3.2 out of 10, from popularity 51%, activity 35%, freshness 8%.
Popularity51%
Activity35%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Stability-Based Perk trend
7 featured examples from Nov 7, 2017 to Mar 19, 2019CategorySpecial
Employee Micro-Learning Platforms
Sollah Interactive's TAG Secures a Tighter Learning Schedule
HR technology companies can leverage the trend towards employee micro-learning platforms to create innovative software solutions for more effective HR management.
CategoryLifestyle
Pet-Centric Employee Benefits
Nina Hale's ‘Fur-ternity Leave’ Allows Absences for Pet Parents
The pet industry benefits from increased awareness and employee priorities towards pet well-being.
CategoryLife-Stages
Childcare Establishing Start-Ups
The Helpr Start-up Helps Companies Build Effective Childcare
Start-ups like Helpr that offer innovative, on-demand childcare services can disrupt the traditional childcare industry and capture market share.
CategorySpecial
Fertility-Focused Corporate Benefits
Kindbody's Fertility Service is Accessible to Benefit Plans
The healthcare industry can incorporate Kindbody's affordable fertility services into their offerings and cater to more customers.
CategoryBusiness
Sleep-Rewarding Employers
Japan's Crazy Inc. Offers Points to Well-Rested Employees
Corporate wellness programs can incorporate incentivizing healthy sleep habits to improve worker productivity and wellbeing
CategoryBusiness
Immediate Pay Apps
Instant Financial Pays Employees Each Time They Work
Disruptive innovation opportunity: Implementing immediate pay apps to empower employees in the hospitality industry and enhance financial well-being to attract and retain talent.
CategoryLifestyle
Digital Workplace Unplugging Apps
Thrive Away Deletes Incoming E-Mails Sent During Vacation
Opportunity for developers to create productivity and wellness apps that promote work-life balance and reduce stress.
