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Discreet Trackable Shoelaces

The 'pLaces' Perform GPS Tracking to Monitor Activity and More

— September 21, 2017 — Fashion
Keeping an eye on a child's whereabouts just got a whole lot easier thanks to the 'pLaces' that enable GPS tracking to ensure you stay in-the-know with their activities. The 'pLaces' work by being incorporated onto the shoe of a child or even an adult to perform tracking, while also helping users to track their activity levels. The accompanying smartphone app allows users to see all of the data collected over the course of the past 24 hours.

Parents are becoming more accustomed to the incorporation of smart technology in their childcare techniques as a means of reducing some of the associated stress of keeping an eye on youngsters. The 'pLaces' are an example of this that will provide GPS tracking along with a 30 day battery life.
Trend Themes
1. Trackable Wearables - The development of unobtrusive tracking devices incorporated into everyday wearables, such as shoes, is rapidly growing and offers opportunities for new applications in various industries.
2. Childcare Technology - The incorporation of smart technology in childcare techniques is on the rise and offers various possibilities for businesses willing to create innovative and discrete solutions.
3. Activity Monitoring - The development of technology to monitor activity levels and overall wellbeing is expanding and could provide innovative solutions for fitness industries and healthcare providers.
Industry Implications
1. Consumer Electronics - Consumer electronic companies could capitalize on the trend of unobtrusive tracking devices being incorporated into everyday wearables, such as shoes or clothing.
2. Childcare Products - The development of child tracking devices could offer opportunities for companies specializing in childcare products that provide innovative and discrete solutions.
3. Fitness Industry - Companies in the fitness industry could utilize activity monitoring technology to enhance their product and service offerings, providing additional options for clients' wellbeing.
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