The NikePlus upgrade is incentivising users to exercise by offering a host of partner products. In an attempt to support and form a bond with customers, Nike will be announcing new unlocks for NikePlus members who complete certain milestones. The milestones can be anything from reaching new running goals to completing new and difficult workout routines. Some of the rewards offered to NikePlus member will include products from Nike, as well as offers from Apple Music, the Headspace meditation app and ClassPass studio fitness service.
According to head of NikePlus membership program, Gilliam Almy, “For the first time we’ll be acknowledging that sweat equity and translating that into actual rewards.” This NikePlus upgrade further pushes the gamification of working out by immediate rewards for trackable progress. Nike will also further incentives by offering small rewards of custom, high-energy Apple Music Playlists.