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Restaurant-Connected Social Media Updates

Make Reservations Through Instagram's Action Buttons

— May 22, 2018 — Tech
Instagram's "action buttons" will better connect consumers to restaurants as the new feature will enable individuals to make reservations and order food through the social media app.

This update was made possible through Instagram's partnership with platforms like OpenTable and Grubhub. To use the function, users simply tap the “Start Order” and “Reserve” buttons which can be found on the Instagram pages of participating eateries. When ordering through Instagram, consumers will have the perk of being able to bypass inputting their information, as the social media site already has it.

This engaging update is still being rolled out throughout the app, but has displayed promising results. A manager of The Jones Assembly, a restaurant in Oklahoma, claims that the eatery receives 15-20 more reservations a week since the app's new feature.


Image Credit: Instagram
Trend Themes
1. Restaurant-social Media Integration - Restaurants can partner with social media platforms to create seamless integrations that allow customers to make reservations and place orders directly through Instagram through newly launched action buttons.
2. Contextual Commerce - By allowing users to make reservations and place orders directly through Instagram, businesses can create more contextual experiences and improve customer convenience.
3. Automated Checkout - By using Instagram as a platform for ordering, businesses can streamline the checkout process by reducing data entry barriers and creating a more automated experience for customers.
Industry Implications
1. Restaurant Industry - Restaurants can leverage social media integrations to offer streamlined reservation and ordering experiences, reducing friction and improving customer satisfaction.
2. Social Media Industry - Social media platforms can expand their service offerings by partnering with third-party platforms to create seamless integrations that add value for users and drive engagement on their platforms.
3. Online Food Ordering and Delivery Industry - Companies that specialize in online food ordering and delivery can expand their reach and drive more business by partnering with social media platforms to offer customers easy ordering options while using these platforms.
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