Incognito QSR

Big chain restaurants provide exclusivity through secret menu items

Implications - The rise of foodie culture is fueled mostly by a youth generation of big-brand skeptics, which could put big-brand QSRs in a compromising position. Some of these brands have found a way to provide exclusivity to the modern foodie with secret menus. These menus replace fine dining experiences and exclusive ingredients with cultural capital through limited advertising and a call to those who are "in the know."

Workshop Question - How can your brand strategically limit product availability or advertising to communicate exclusivity?
SCORE 6.8
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69,100 Total Clicks
Feb 16 - Apr 18
This Year and Warm
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Featured Examples
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SCORE 4.6
This Year and Average 157 Clicks Pub: Apr 13, 18
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