Secret meals and menu hacks are popular at many celebrated fast food chains that allow consumers that know the names of special items order them without them necessarily being listed on the menu. The A.M. Crunchbowl is such a meal, offering a popular breakfast taco creatively undressed and topped with traditional breakfast toppings. The meal is an amalgamation of several popular breakfast foods stacked together to create a cheesy dish filled with protein and gooey cheese.
The A.M. Crunchbowl is a breakfast taco that lacks the flour tortilla for easy eating. Instead the dish is served in a bowl and focuses exclusively on the toppings bound together with cheese and sauces. The meal contains scrambled eggs, cheese, sausage or bacon, a hash brown and jalapeno sauce. The dish is also conveniently carb-free.
Secret menu items give foodies a sense of elite inclusion to the brand's altered and unconventional food dishes.
What's Driving This Trend
- Secret Menu Items
- Creative and unconventional menu items give customers a sense of exclusivity and brand loyalty.
- Breakfast Bowl Trend
- Breakfast bowls made exclusively with toppings, cheese and sauces provide a satisfying and carb-free alternative to traditional breakfast dishes.
- Upscale Fast Food Hacks
- Order custom, fast-food menu items that create an upscale version of beloved fast-food dishes.
Who This Affects Most
- Fast Food
- Fast-food companies can create secret menu items and menu hacks to cater to foodies and create excitement around their brand.
- Breakfast Foods
- Breakfast companies can offer new, unconventional bowl dishes to satisfy carb-conscious consumers and combat oversaturated breakfast sandwich menus.
- Foodie Culture
- Continuing to offer exclusive, unique and unconventional food options will appeal to foodies and trendsetters who want to stand out in their dining choices.
