Taco John’s Recently Debuted a New Bolder Breakfast Menu
Grace Mahas — March 18, 2022 — Lifestyle
References: tacojohns & locations.tacojohns
Taco John's will roll out a new breakfast menu on Thursday, March 17 starting at just $1.99. The popular quick-service restaurant is providing its customers with new menu items like the Breakfast Griller, loaded with pico de gallo and crispy Potato Olés®, and the Breakfast Taco, loaded with nacho cheese, fluffy, buttery eggs, and applewood smoked bacon.
Additionally, they can expect to see new items such as the Jr. Grilled Breakfast Burrito and Potato Olés® Scrambler. Taco John's guests will continue to enjoy their existing breakfast menu, which includes favorites like the Meat & Potato Breakfast Burrito, Mexican Donut Bites, Junior size Potato Olés®, Cold Brew, and orange juice.
“At Taco John’s, we’re committed to innovating our menu to always provide our guests with bigger. bolder. better. offerings,” said Taco John’s Corporate Chef and Director of Menu Innovation Brad Bergaus. “These new and improved breakfast items feature elevated ingredients like fluffy, buttery eggs that are cooked fresh in-house every morning and new premium bacon that is slowly smoked over applewood chips giving it an awesome flavor that pairs perfectly with anything on our menu, especially nacho cheese. We can’t wait for our guests to try our New Bolder Breakfast Menu!”
Image Credit: Instagram/@tacojohns
Additionally, they can expect to see new items such as the Jr. Grilled Breakfast Burrito and Potato Olés® Scrambler. Taco John's guests will continue to enjoy their existing breakfast menu, which includes favorites like the Meat & Potato Breakfast Burrito, Mexican Donut Bites, Junior size Potato Olés®, Cold Brew, and orange juice.
“At Taco John’s, we’re committed to innovating our menu to always provide our guests with bigger. bolder. better. offerings,” said Taco John’s Corporate Chef and Director of Menu Innovation Brad Bergaus. “These new and improved breakfast items feature elevated ingredients like fluffy, buttery eggs that are cooked fresh in-house every morning and new premium bacon that is slowly smoked over applewood chips giving it an awesome flavor that pairs perfectly with anything on our menu, especially nacho cheese. We can’t wait for our guests to try our New Bolder Breakfast Menu!”
Image Credit: Instagram/@tacojohns
Trend Themes
1. Bold QSR Breakfast Menu - Taco John's is launching bolder breakfast menu items featuring elevated ingredients, presenting an opportunity for other QSR chains to innovate their breakfast menu offerings.
2. Premium Breakfast Ingredients - The use of premium ingredients like freshly cooked in-house eggs and slow-smoked applewood bacon in Taco John's breakfast items presents a trend of QSR chains upgrading their ingredient quality to attract more customers.
3. Affordable Breakfast Options - With new breakfast menu items starting at just $1.99, Taco John's is setting a trend of providing affordable yet bold breakfast options, giving an opportunity for other QSR chains to offer value to their customers.
Industry Implications
1. Quick Service Restaurants - QSR chains can use the trend of bold and elevated breakfast menu items to differentiate themselves from competitors and attract more customers.
2. Food and Beverage Industry - Taco John's use of premium ingredients in their breakfast menu items presents opportunities for ingredient, supply chain, and packaging companies to supply high-quality products to QSR chains.
3. Marketing and Advertising Industry - The trend of affordable yet bold breakfast menu items presents an opportunity for marketing and advertising agencies to help QSR chains promote their value and unique offerings to customers.
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