The 28 North Gastropub in Erie, Pennsylvania, specializes in serving American fare and boasts distinctive burgers and tacos that won't be easily mistaken as dishes from another eatery. This is because 28 North Gastropub takes care to brand its burger buns and soft-shelled taco wraps with an iron that leaves an unmistakable "28N" stamp.
As brands look to create aesthetically pleasing food and drinks that consumers can't help but to share on social media, a number of restaurants have taken to branding their dishes so that they can easily be identified. While it is common to see drinks served in branded cups, this new form of self-promotion is directly inspired by a desire to have consumers share their meals on platforms like Instagram.
Key Themes Behind This Trend
- Branded Food
- A trend in which restaurants imprint their logo on food items in order to create aesthetically pleasing and shareable social media content.
- Social Media Marketing
- A trend toward using visually-appealing and shareable food and drink items to promote a restaurant or brand on social media.
- Unique Branding
- A trend in which restaurants seek to differentiate themselves by using unique and distinctive branding methods for their food and drink items.
Where This Applies
- Food Service Industry
- The food service industry could potentially benefit from incorporating unique branding methods as part of marketing strategies to attract customers and create shareable content.
- Restaurant Industry
- Restaurants could benefit from implementing branded food and drink items as part of their social media marketing strategy to promote their brand and attract new customers.
- Hospitality Industry
- The hospitality industry could benefit from unique branding methods as an innovative way to improve guest experiences and to create shareable content that drives traffic to a restaurant or hotel.
