The 28 North Gastropub Brands Its Tacos & Burger Buns for Social Media Sharing

 - Jun 14, 2017
References: instagram & foodandwine
The 28 North Gastropub in Erie, Pennsylvania, specializes in serving American fare and boasts distinctive burgers and tacos that won't be easily mistaken as dishes from another eatery. This is because 28 North Gastropub takes care to brand its burger buns and soft-shelled taco wraps with an iron that leaves an unmistakable "28N" stamp.

As brands look to create aesthetically pleasing food and drinks that consumers can't help but to share on social media, a number of restaurants have taken to branding their dishes so that they can easily be identified. While it is common to see drinks served in branded cups, this new form of self-promotion is directly inspired by a desire to have consumers share their meals on platforms like Instagram.