Taco Bell wants to make itself a lunchtime destination with the launch of its new Grilled Lunchwraps.
Just as the name suggests, the new Grilled Lunchwraps are a series of grilled wraps that are perfect for a mid-day meal. The new wraps can be enjoyed a la carte or as part of a combo and come in three varieties: the Chicken Bacon Club Grilled Lunchwrap, the Steak Chipotle Ranch Grilled Lunchwrap, and the Southwest Grilled Lunchwrap. All three wraps are made with grilled and marinated all-white-meat chicken, as well as fillings like tomatoes and a three cheese blend. Chicken Bacon Club Grilled Lunchwrap also features avocado ranch sauce and creamy chipotle sauce while the Southwest Grilled Lunchwrap features marinated steak and a new southwest ranch sauce.
The new Grilled Lunchwraps are currently being tested at select locations in the Atlanta, Georgia area.
Image Credit: Taco Bell
What's Driving This Trend
- Grilled Wrap Lunches
- The trend of grilled wrap lunches offers an opportunity for restaurants to easily offer customizable and portable meal options.
- Mediterranean-inspired Wraps
- The trend of Mediterranean-inspired wraps presents an opportunity for restaurants to offer healthy, fresh and tasty meal options to its customers.
- Digital Ordering Systems
- The trend of digital ordering systems presents an opportunity for restaurants to expand their sales channels by enabling online and mobile payment options for customers.
Who This Affects Most
- Fast Food Restaurants
- Fast food restaurants can benefit from grilled wrap lunches trend, which presents an opportunity for customizable, healthy and on-the-go meal options.
- Meal Delivery Services
- Meal delivery services can capitalize on the trend of Mediterranean-inspired wraps to provide a fresh and convenient option to customers who are conscious about their health and fitness.
- Food Ordering Technology Companies
- Food ordering technology companies can take advantage of the trend of digital ordering systems as restaurants seek to enhance convenience and speed by enabling online and mobile payments options for customers.
