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Eco Activation

Pop-up branding takes on environmentally friendly causes

Implications - Brands are beginning to better channel the attention that pop-ups garner by coupling them with eco-friendly initiatives–expanding the reach of both the products, and the causes those products are aligned with. These new pop-up experiences come as consumers increasingly seek out purpose-based brand alignment, in which their values are met with brands that understand and empower them.

Workshop Question - How can your brand better align itself with its customers' most revered values?
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
506,442 Total Clicks
Mar 16 - Feb 18
This Year and V. Hot
MarketingBusinessEco
Featured Examples
Towable Pop-Up Hotels - The 'Pop-Up Hotel' Explores Opportunities in Flexible Outdoor Lodging
SCORE 8.5
This Year and Hot 11,057 Clicks Pub: Dec 4, 17
Towable Pop-Up Hotels
The 'Pop-Up Hotel' Explores Opportunities in Flexible Outdoor Lodging
Tiny houses found their way to the tourism industry and are a big opportunity to make outdoor lodging greener. It’s hard to find a usable piece of nature for lodging in densely populated... [More]
Futuristic Food Pop-Ups - IKEA's 'Space10' Lab is Opening a Six Day Food Production Pop-Up
SCORE 8.2
Hot 14,325 Clicks Pub: Sep 12, 17
Futuristic Food Pop-Ups
IKEA's 'Space10' Lab is Opening a Six Day Food Production Pop-Up
IKEA’s ‘Space10’ lab imagines the future of food production at ‘LOKAL’—a pop-up in Shoreditch, London, that invites the general public to “enjoy a taste of... [More]
Pop-Up Paper Eateries - This Pop Up Food and Drink Venue in Sydney Uses Cardboard Tubes for Design
SCORE 6.9
Warm 10,704 Clicks Pub: Mar 15, 16
Pop-Up Paper Eateries
This Pop Up Food and Drink Venue in Sydney Uses Cardboard Tubes for Design
Developed as a temporary pop up food and drink venue, this space is located in Sydney, Australia to help fill a vacant retail section. Designed by the Foolscap Studio, the spaces were created in... [More]
Coal-Made Dessert Pop-Ups - 'Coal Comforts' Seeks to Make a Point About Climate Change
SCORE 7
Warm 1,266 Clicks Pub: Sep 18, 17
Coal-Made Dessert Pop-Ups
'Coal Comforts' Seeks to Make a Point About Climate Change
Coal Comforts is a pop-up political art piece that is disguised as a “bakery,” which seeks to create more awareness around various issues related to climate change. The concept bakery... [More]
Modular Eco Activation Kiosks - The 'Cubox' Pop-Up Kiosks Have a Customizable Interior
SCORE 6.3
Warm 2,771 Clicks Pub: Aug 28, 17
Modular Eco Activation Kiosks
The 'Cubox' Pop-Up Kiosks Have a Customizable Interior
The ‘Cubox’ pop-up kiosks have been designed for marketing activations to take place virtually anywhere, given the prefabricated and modular aesthetic that they offer. The ‘Cubox&#... [More]
Polluted Art Galleries - This Pop-Up Gallery Exclusively Features Art Made with Air Pollution
SCORE 6.5
Warm 2,178 Clicks Pub: Mar 29, 17
Polluted Art Galleries
This Pop-Up Gallery Exclusively Features Art Made with Air Pollution
The ‘Clean Air Gallery’ is a unique pop-up gallery from beer brand Tiger Beer and the co-founder of Graviky Labs, Anirudh Sharma, which offers a commentary on air quality in London.... [More]
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