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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,418 more

Eco Activation

Pop-up branding takes on environmentally friendly causes

Implications - Brands are beginning to better channel the attention that pop-ups garner by coupling them with eco-friendly initiatives–expanding the reach of both the products, and the causes those products are aligned with. These new pop-up experiences come as consumers increasingly seek out purpose-based brand alignment, in which their values are met with brands that understand and empower them.
Workshop Question - How can your brand better align itself with its customers' most revered values?
8.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
10 Featured, 90 Examples:
613,475 Total Clicks
Date Range:
Mar 16 — Apr 19
Trending:
V. Hot
Consumer Insight Topics:

Featured Examples

Towable Pop-Up Hotels
Towable Pop-Up Hotels
The 'Pop-Up Hotel' Explores Opportunities in Flexible Outdoor Lodging
Tiny houses found their way to the tourism industry and are a big opportunity to make outdoor lodging greener. It’s hard to find a usable piece of nature for lodging in densely populated... MORE
Futuristic Food Pop-Ups
Futuristic Food Pop-Ups
IKEA's 'Space10' Lab is Opening a Six Day Food Production Pop-Up
IKEA’s ‘Space10’ lab imagines the future of food production at ‘LOKAL’—a pop-up in Shoreditch, London, that invites the general public to “enjoy a taste of... MORE
Pop-Up Paper Eateries
Pop-Up Paper Eateries
This Pop Up Food and Drink Venue in Sydney Uses Cardboard Tubes for Design
Developed as a temporary pop up food and drink venue, this space is located in Sydney, Australia to help fill a vacant retail section. Designed by the Foolscap Studio, the spaces were created in... MORE
Pop-Up Bike Racks
Pop-Up Bike Racks
Union and Natwerk Bring Additional Bike-Friendly Infrastructure to Amsterdam
This pop-up bike rack spans the size of one parking spot, fits eight bicycles and is absolutely mobile. “Designed to bring extra infrastructure to an area where it’s difficult to find a... MORE
Waste-Reducing Cafe Pop-Ups
Waste-Reducing Cafe Pop-Ups
The Lush x Change Please Pop-Up Discourages Single-Use Plastic Waste
For a limited time this summer, Lush Cosmetics will be hosting the Lush x Change Please coffee pop-up in London as part of an initiative to encourage reduced plastic use. Those who come prepared... MORE
Zero-Waste Cafe Pop-Ups
Zero-Waste Cafe Pop-Ups
Ecover's Cafe Will Only Accept Recyclable Plastic as Payment
Eco-friendly cleaning product brand Ecover will soon be launching a pop-up zero-waste cafe that is being touted as “London’s first rubbish cafe.” Although this title might lead one... MORE
Coal-Made Dessert Pop-Ups
Coal-Made Dessert Pop-Ups
'Coal Comforts' Seeks to Make a Point About Climate Change
Coal Comforts is a pop-up political art piece that is disguised as a “bakery,” which seeks to create more awareness around various issues related to climate change. The concept bakery... MORE
Modular Eco Activation Kiosks
Modular Eco Activation Kiosks
The 'Cubox' Pop-Up Kiosks Have a Customizable Interior
The ‘Cubox’ pop-up kiosks have been designed for marketing activations to take place virtually anywhere, given the prefabricated and modular aesthetic that they offer. The ‘Cubox&#... MORE
Polluted Art Galleries
Polluted Art Galleries
This Pop-Up Gallery Exclusively Features Art Made with Air Pollution
The ‘Clean Air Gallery’ is a unique pop-up gallery from beer brand Tiger Beer and the co-founder of Graviky Labs, Anirudh Sharma, which offers a commentary on air quality in London.... MORE
Pop-Up Faux Fur Shops
Pop-Up Faux Fur Shops
'House of Fluff' Created a Cruelty-Free Fur Store in NYC
Fashion brand House of Fluff recently opened a pop-up faux fur shop in New York City that makes a wide variety of sustainable and cruelty-free products accessible to conscious consumers. The pop-... MORE

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