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Eco Activation

Pop-up branding takes on environmentally friendly causes

Implications - Brands are beginning to better channel the attention that pop-ups garner by coupling them with eco-friendly initiatives–expanding the reach of both the products, and the causes those products are aligned with. These new pop-up experiences come as consumers increasingly seek out purpose-based brand alignment, in which their values are met with brands that understand and empower them.

Workshop Question - How can your brand better align itself with its customers' most revered values?
SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
403,985 Total Clicks
Mar 16 - Aug 18
This Year and V. Hot
MarketingBusinessEco
Featured Examples
Towable Pop-Up Hotels - The 'Pop-Up Hotel' Explores Opportunities in Flexible Outdoor Lodging
SCORE 8
Hot 12,817 Clicks Pub: Dec 4, 17
Towable Pop-Up Hotels
The 'Pop-Up Hotel' Explores Opportunities in Flexible Outdoor Lodging
Tiny houses found their way to the tourism industry and are a big opportunity to make outdoor lodging greener. It’s hard to find a usable piece of nature for lodging in densely populated... [More]
Futuristic Food Pop-Ups - IKEA's 'Space10' Lab is Opening a Six Day Food Production Pop-Up
SCORE 7.8
Hot 15,638 Clicks Pub: Sep 12, 17
Futuristic Food Pop-Ups
IKEA's 'Space10' Lab is Opening a Six Day Food Production Pop-Up
IKEA’s ‘Space10’ lab imagines the future of food production at ‘LOKAL’—a pop-up in Shoreditch, London, that invites the general public to “enjoy a taste of... [More]
Pop-Up Paper Eateries - This Pop Up Food and Drink Venue in Sydney Uses Cardboard Tubes for Design
SCORE 6.8
Warm 14,754 Clicks Pub: Mar 15, 16
Pop-Up Paper Eateries
This Pop Up Food and Drink Venue in Sydney Uses Cardboard Tubes for Design
Developed as a temporary pop up food and drink venue, this space is located in Sydney, Australia to help fill a vacant retail section. Designed by the Foolscap Studio, the spaces were created in... [More]
Waste-Reducing Cafe Pop-Ups - The Lush x Change Please Pop-Up Discourages Single-Use Plastic Waste
SCORE 8.1
This Year and Hot 1,745 Clicks Pub: Aug 13, 18
Waste-Reducing Cafe Pop-Ups
The Lush x Change Please Pop-Up Discourages Single-Use Plastic Waste
For a limited time this summer, Lush Cosmetics will be hosting the Lush x Change Please coffee pop-up in London as part of an initiative to encourage reduced plastic use. Those who come prepared... [More]
Zero-Waste Cafe Pop-Ups - Ecover's Cafe Will Only Accept Recyclable Plastic as Payment
SCORE 7.6
Hot 1,294 Clicks Pub: Apr 20, 18
Zero-Waste Cafe Pop-Ups
Ecover's Cafe Will Only Accept Recyclable Plastic as Payment
Eco-friendly cleaning product brand Ecover will soon be launching a pop-up zero-waste cafe that is being touted as “London’s first rubbish cafe.” Although this title might lead one... [More]
Coal-Made Dessert Pop-Ups - 'Coal Comforts' Seeks to Make a Point About Climate Change
SCORE 6.6
Warm 1,396 Clicks Pub: Sep 18, 17
Coal-Made Dessert Pop-Ups
'Coal Comforts' Seeks to Make a Point About Climate Change
Coal Comforts is a pop-up political art piece that is disguised as a “bakery,” which seeks to create more awareness around various issues related to climate change. The concept bakery... [More]
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