Eco Activation

Pop-up branding takes on environmentally friendly causes

Implications - Brands are beginning to better channel the attention that pop-ups garner by coupling them with eco-friendly initiatives–expanding the reach of both the products, and the causes those products are aligned with. These new pop-up experiences come as consumers increasingly seek out purpose-based brand alignment, in which their values are met with brands that understand and empower them.
SCORE 9
Popularity
Activity
Freshness
Megatrends
Patterns
76,085 Total Clicks
Mar 16 - Feb 18
Fresh and Hot
MarketingBusinessEco
Featured Examples
Futuristic Food Pop-Ups - IKEA's 'Space10' Lab is Opening a Six Day Food Production Pop-Up
SCORE 9.1
This Year and V. Hot 8,498 Clicks Pub: Sep 12, 17
Futuristic Food Pop-Ups
IKEA's 'Space10' Lab is Opening a Six Day Food Production Pop-Up
IKEA’s ‘Space10’ lab imagines the future of food production at ‘LOKAL’—a pop-up in Shoreditch, London, that invites the general public to “enjoy a taste of... [More]
Pop-Up Paper Eateries - This Pop Up Food and Drink Venue in Sydney Uses Cardboard Tubes for Design
SCORE 7.3
Warm 8,014 Clicks Pub: Mar 15, 16
Pop-Up Paper Eateries
This Pop Up Food and Drink Venue in Sydney Uses Cardboard Tubes for Design
Developed as a temporary pop up food and drink venue, this space is located in Sydney, Australia to help fill a vacant retail section. Designed by the Foolscap Studio, the spaces were created in... [More]
Coal-Made Dessert Pop-Ups - 'Coal Comforts' Seeks to Make a Point About Climate Change
SCORE 8
This Year and Hot 1,148 Clicks Pub: Sep 18, 17
Coal-Made Dessert Pop-Ups
'Coal Comforts' Seeks to Make a Point About Climate Change
Coal Comforts is a pop-up political art piece that is disguised as a “bakery,” which seeks to create more awareness around various issues related to climate change. The concept bakery... [More]
Package-Free Lifestyle Shops - The Package Free Shop Features Eco-Friendly Products
SCORE 7.3
This Year and Warm 673 Clicks Pub: Oct 31, 17
Package-Free Lifestyle Shops
The Package Free Shop Features Eco-Friendly Products
The Package Free Shop started as a pop-up test run, and is now a full-blown retail space that offers eco-friendly products for environmentally conscious consumers. The store is owned by the... [More]
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