Category
Lifestyle
Assisted Choices
6.5
Trend score
Trend
What is the Eco Activation trend?
Eco Activation: Brands are beginning to better channel the attention that pop-ups garner by coupling them with eco-friendly initiatives–expanding the reach of both the products, and the causes those products are aligned with. These new pop-up experiences come as consumers increasingly seek out purpose-based brand alignment, in which their values are met with brands that understand and empower them.
Trend themes
Themes within the Eco Activation trend
Three behaviours holding the trend together01
Eco Pop-Ups
More brands are coupling pop-ups with eco-friendly initiatives to expand their reach and align their products with consumer values. Trending elements include cardboard tube design, coal-made desserts, plant-based faux fur and zero-waste cafes.
02
Modular Pop-Ups
The rise in modular pop-ups has emerged in response to brands looking for more efficient methods of engaging with consumers that don't require extensive planning or infrastructure to implement. Emerging views range from futurist food production to towable hotels, or even eight bike capacity racks.
03
Anti-Pollution Pop-Ups
In an effort to bring awareness to important issues, some pop-ups are producing art installations, stores or galleries that exclusively feature items made from pollution capturing devices. Thus indicating an emerging space of increasing awareness towards air quality and sustainability.
Industry implications
What the Eco Activation trend means for industry
Where the trend changes the playbookFor
Eco-Friendly Retail
Sustainability and eco-awareness is a growing trend in the retail industry. Brand conscious and socially responsible consumers are seeking out eco-friendly products. Businesses and industries that adapt to meet these demands stand to profit and increase consumer trust.
For
Luxury Hospitality
Modular/temporary lodging and other luxury experiences like pop-up boutiques, stores and hotels are all increasingly being viewed as desirable ways to rapidly meet consumer needs. Established companies and newcomers who could pioneer such trends might see an increase in profit as more consumers grow accustomed to this form of luxury.
For
Urban Planning
The trend in temporary pop-up infrastructure, like bike racks and modular kiosks, call to attention the need for increasing innovation in the field of urban development. Businesses and professionals in these fields can benefit from these trends by creating products and services that help cities become more efficient in use of space, offering eco-friendlier options and promoting safe transportation alternatives.
Workshop question
How can your brand better align itself with its customers' most revered values?
Trend signals
Trend signals for Eco Activation
Trend score 6.5 out of 10, from popularity 95%, activity 92%, freshness 8%.
Popularity95%
Activity92%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Eco Activation trend
10 featured examples from Mar 15, 2016 to Apr 2, 2019CategoryEco
Towable Pop-Up Hotels
The 'Pop-Up Hotel' Explores Opportunities in Flexible Outdoor Lodging
Integrating the trend of flexible outdoor lodging in the hospitality industry to provide unique experiences for guests.
CategoryEco
Futuristic Food Pop-Ups
IKEA's 'Space10' Lab is Opening a Six Day Food Production Pop-Up
The use of computerized automation in food production could revolutionize the agriculture industry.
CategoryEco
Pop-Up Paper Eateries
This Pop Up Food and Drink Venue in Sydney Uses Cardboard Tubes for Design
Partnering with eco-friendly vendors to create unique event spaces with sustainable materials.
CategoryAutos
Pop-Up Bike Racks
Union and Natwerk Bring Additional Bike-Friendly Infrastructure to Amsterdam
Manufacturing innovative bike racks and accessories to cater to the growing demand for bike-friendly infrastructure.
CategoryEco
Waste-Reducing Cafe Pop-Ups
The Lush x Change Please Pop-Up Discourages Single-Use Plastic Waste
The food and beverage industry can explore opportunities to develop and market reusable and sustainable alternatives to reduce single-use plastic waste.
CategoryEco
Zero-Waste Cafe Pop-Ups
Ecover's Cafe Will Only Accept Recyclable Plastic as Payment
The food and beverage industry can leverage zero-waste dining concepts to cater to eco-conscious consumers and differentiate themselves in a crowded market.
CategoryLifestyle
Coal-Made Dessert Pop-Ups
'Coal Comforts' Seeks to Make a Point About Climate Change
The food and beverage industry can explore the use of alternative ingredients, like coal, to create unique and unconventional products that cater to changing consumer demands.
CategoryEco
Modular Eco Activation Kiosks
The 'Cubox' Pop-Up Kiosks Have a Customizable Interior
Modular pop-up kiosks offer a flexible and customizable solution to experiential marketing for different brands to engage with their customers.
CategoryEco
Polluted Art Galleries
This Pop-Up Gallery Exclusively Features Art Made with Air Pollution
Incorporating air pollution art into mainstream art galleries, creating new marketing opportunities and attracting eco-conscious consumers.
CategoryEco
Pop-Up Faux Fur Shops
'House of Fluff' Created a Cruelty-Free Fur Store in NYC
Integrating pop-up stores that focus on cruelty-free and sustainable fashion, attracting conscious consumers in search of ethical alternatives.
