Cruelty-Free False Eyelashes

SocialEyes' Silver Series is an Alternative to Lashes Made with Fur

Electra, Seductress, Flutter and Fleek are the four new styles in SocialEyes' Silver Series, a collection of false eyelashes that are a vegan alternative to lashes that are made with mink or silver fox fur.

In recent years, eyelash extension treatments have become incredibly popular, but most often, animal-derived fibers are used to simulate the look of fuller lashes. The multiple-use false eyelashes in the Silver Series are made with both natural and synthetic fibers, making for a convincing alternative to real fur lashes.

Behind the brand is YouTuber Karissa Pukas, who recently announced the launch of the Silver Series, stating that after a year of conceptualization and design, these cruelty-free lashes are the "best Vegan dupe for Mink/Silver Fox Lashes out there."

Vegan Beauty Products
Opportunity for beauty companies to develop a line of vegan beauty products to cater to the growing demand for cruelty-free alternatives.
Sustainability in Beauty
Opportunity for beauty companies to focus on developing sustainable beauty products that do not harm animals.
Animal Testing Alternatives
Opportunity for companies to develop innovative and cruelty-free methods of testing beauty products without the use of animals.

Where This Applies

Beauty Industry
The beauty industry can tap into the growing demand for vegan and cruelty-free products by developing their own line of products that cater to this market.
Fashion Industry
The fashion industry can embrace sustainability by creating vegan, eco-friendly, and cruelty-free fashion products.
Cosmetics Industry
The cosmetics industry can invest in developing innovative and cruelty-free methods of testing their products without the use of animals.
SCORE
1.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 23%
Activity 21%
Freshness 8%